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Daily News Thanks Staff for ‘Buzzy’ Robin Williams Death Stories

An internal memo sent out Wednesday from Cristina Everett, an editor at the New York Daily News, thanks the staff for writing web search-friendly stories about the death of actor Robin Williams.

“Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours,” Everett writes in the memo, obtained by Jim Romenesko.

The memo goes on to instruct staff that they can “scale back on the robot talk” for future stories, “just as long as the stories continue to *start* with his (Williams’) full name and include buzzy search words like *death, dead, suicide, etc.*”

Some in the media have criticized their profession for over saturating in Williams coverage. But, of course, there’s public demand for it and news is a business.

The full memo:

From: Everett, Cristina
Date: August 12, 2014 at 5:33:00 PM EDT
To: WebEditors
Subject: ENTERTAINMENT handoff!

NOTES ON ROBIN WILLIAMS STORIES/HEDES!!

Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours. Starting tomorrow morning, we can scale back on the robot talk (meaning no death header) just as long as the stories continue to *start* with his full name and include buzzy search words like *death, dead, suicide, etc.*

[Image via Shutterstock]

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