Diddy Has Created a Social Media Campaign to Honor Notorious B.I.G.

On the 20th anniversary of Notorious B.I.G.‘s death, Diddy has taken to social media to pay tribute to his late friend. He posted a video to his Instagram account and says that 20 years ago, we “lost the greatest rapper of all time.”

20 years ago today we lost the greatest rapper of all time, The Notorious B.I.G. We’re celebrating his life through his music and through his legacy today. I want everyone to get involved and rap your favorite Biggie verse, tag me and use the hashtag #WeMissYouBIG @badboyent

A post shared by DIDDY (@diddy) on Mar 8, 2017 at 9:00pm PST

He invites fans to post videos of themselves rapping their favorite Biggie verses and tag them with #WeMissYouBIG. Diddy says he’s going to edit them and put them together to make “something special.”

As of this posting, over 7,100 posts have been tagged with #WeMissYouBIG on Instagram.

[featured image via Featureflash Photo Agency / Shutterstock]

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