Huckabee’s Chick-Fil-A Appreciation Day Brings In ‘Record-Setting’ Sales Numbers

Andrew KirellAug 2nd, 2012, 4:01 pm

As we reported yesterday, former Arkansas Governor Mike Huckabee has openly basked in the success of his Wednesday urging of Americans to patronize Chick-fil-A after several cities threatened to prevent its expansion in response to the restaurant president Dan Cathy‘s anti-gay marriage remarks.

As it turns out, Huckabee has a lot to be happy about: his “Chick-fil-A Appreciation Day” resulted in the fast-food chain experiencing record sales numbers.

In a statement, the company’s executive vice president of marketing said that “While we don’t release exact sales numbers, we can confirm reports that it was a record-setting day.”

While Chick-fil-A and Huckabee might celebrate, some point out that there may be lasting negative effects on the brand in the long-run. Cato Institute executive vice president David Boaz points out that regardless of the company’s intentions, many might believe that “the company has a new label: ‘the brand of choice for anti-gay people.’” One new poll found that Chick-fil-A’s brand approval ratings have plummeted since the controversy erupted.

(h/t HuffPo)
— —
>> Follow Andrew Kirell (@AndrewKirell) on Twitter

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!