Liz Mair Unleashes Tweetstorm on Why Walker Campaign Failed
As the media continues to examine how Scott Walker‘s campaign reached the point where he had to call it quits today, a former staffer went on a scathing online tirade about the numerous ways in which Walker went wrong.
Liz Mair is a digital media consultant who was forced to resign in the midst of some controversy, bashing the importance of Iowa to the presidential nomination process. “The tone of some of my tweets concerning Iowa was at odds with that which Gov. Walker has always encouraged in political discourse,” Mair said in March.
Shortly after Walker’s announcement, Mair unloaded on him on Twitter with her complete list of reasons for why his run failed to attract voters and donors:
Things he got wrong: Misunderstanding the GOP base, its priorities and stances. Pandering. Flip-flopping.
— Liz Mair (@LizMair) September 21, 2015
Hiring staff who did not know him well and did not understand his record or his reputation across all segments in Wisconsin.
— Liz Mair (@LizMair) September 21, 2015
Becoming so invested in winning, no matter what it took, that he lost sight of his real identity as a political leader.
— Liz Mair (@LizMair) September 21, 2015
Among the other criticisms that Mair brought up, she included mention of Walker’s potential overconfidence in securing Iowa, his inability to work through certain “tics” and weaker areas of policy, and not bringing in the right staff to help him.
Mair did bring it back to her firing though, where she said that that might not have been the moment of truth for Walker, but that it reflected a growing problem within his campaign:
I said at the time to people who wrote that Walker would lose because he fired me that that was bullshit and silly.
— Liz Mair (@LizMair) September 21, 2015
But I also feared that the reasons behind his firing of me would be the ultimate causes of his demise. Now that appears to be true.
— Liz Mair (@LizMair) September 21, 2015
Towards the end, Mair wished Walker well with his future career, saying he still had the potential to make an impact and that he could try again once he works things out:
In any event, he has the capacity to add plenty of value in our political system. But he may need to do a clear-out of advisers…
— Liz Mair (@LizMair) September 21, 2015
…and some reflections on accomplishments, objectives and priorities. In any event, sad to see someone w so much potential crash down…
— Liz Mair (@LizMair) September 21, 2015
Mair left things off on an ominous note, however, floating whether Walker decided to kill his campaign prematurely because something big was on the way that would damage his chances beyond repair:
One last thought: Walker's timing is good. Word is he just avoided getting tied to a very bad story that could well have been coming.
— Liz Mair (@LizMair) September 21, 2015
[h/t CNN]
[Image via screengrab]
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