comScore Meet the Mind Behind the ‘I Work for VICE’ Parody Twitter Account

Meet the Mind Behind the ‘I Work for VICE’ Parody Twitter Account

On Sept. 11, 2015, a Twitter account with the handle @iworkforvice sent out its first tweet. Was it one of the many serious social media posts commemorating the 14th anniversary of the terrorist attacks that hit New York City, Washington D.C. and rural Pennsylvania? Was it one of the not-so serious ones? Maybe one of the many celebrity “uh oh” moments the day produced?

None of the above, though you could probably make a good argument for the latter option:

On the one hand, it’s easy to see why (and sympathize with) anyone who would read this tweet and take offense. After all, the annual tradition of remembering Sept. 11 has become an honored American pastime. Yet people did go drinking that night, and many of them were coworkers. Some were probably employees at VICE.

Which is why @iworkforvice is so hilariously good. The account, which gained thousands of followers within a few days of its being noticed, expertly lampoons major hot-button items like Sept. 11 hero-worship via the lens of working at a digital media company everyone loves to make fun of. Both The Onion and IFC have taken potshots at VICE, as well as other parody social media accounts, but @iworkforvice has been the most successful.

It’s easy to understand why once you read through a few of its best tweets:

VICE did not immediately respond to Mediaite’s request for comment. However, actual VICE employees evidently love the account, as shown by how many of them follow, favorite and retweet it on a regular basis:

Not to mention those who know people who work for VICE:

To better understand the madness behind it all, Mediaite got in contact with @iworkforvice for a short interview. We chose to respect the account holder’s privacy and not disclose his, her or it’s actual name and title, though as you’ll soon learn, it actually isn’t all that anonymous.

Extra points go to @iworkforvice for staying in character throughout the entire exchange:

Do you read or watch VICE’s reporting?

My friends work for VICE.

What inspired you to create @iworkforvice?

Listening to people talk about working for VICE.

How do you come up with your tweets?

I think it’s the same joke, but if people think otherwise that’s cool. I write and post tweets nearly immediately.

What has the general response been like?

The response has been fourfold: (a) VICE employees sharing their experience working for VICE, (b) non-VICE employees sharing their past experience working for VICE, (c) non-VICE employees sharing their experience at media companies similar to VICE, and (d) people assuming it’s an anonymous account, which it’s not.

Has anyone at VICE noticed the account?

Most of the people who have noticed the account work for VICE, or work for companies similar to VICE. They’ve spoken about their experience working for such companies, positively and negatively.

How long do you think you’ll keep the account going?

I don’t know. I don’t care.

Who or what do you want to parody next, if anyone?

Eventually I’d like to settle down and have a few kids.

[Image via Twitter]

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