Nutella Denies Custom Jar for 5-Year-Old Girl Named ‘Isis’
Nutella has refused to make a personalized jar for a 5-year-old Australian girl because her name resembles a certain terrorist organization.
According to the Sydney Morning Herald, Heather Taylor‘s sister tried to buy five customized jars for her niece and nephew. The local store accepted her nephew’s name, Odhinn, but the manager refused to order jars for Isis.
Nutella parent company Ferrero Australia confirmed in a statement that the requested label was denied due to the sensitive nature of the name’s possible reference to the Islamic State.
“Like all campaigns, there needs to be consistency in the way terms and conditions are applied,” the statement read. “Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate.”
Craig Barker, Ferrero chief executive, personally called Taylor to address the situation and stand by the manager’s refusal.
“I’m really quite upset by this,” the mother told him over the phone. “You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”
Taylor named her daughter after a goddess from Egyptian mythology. In a similar manner, she named her son after the Nordic god.
“This is an acronym that is used incorrectly by the media that Nutella are supporting,” she told the paper. “I am starting to get to the point where I don’t want to call her name out, because she’s going to start noticing people looking.”
[h/t Sydney Morning Herald]
[Image via screengrab/Shutterstock.com]
