comScore Why Didn’t Someone Tell Mercury News This Olympics Tweet Was Kinda Racist? | Mediaite

Why Didn’t Someone Tell Mercury News This Olympics Tweet Was Kinda Racist?

Last night, Michael Phelps continued his torpedo of dominance through the Olympics. Another representative of Team USA, Simone Manuel, had her own big moment when she became the first black American to win gold in any individual swimming event.

Here’s how the Mercury News framed the events:

Michael Phelps shares historic night with African-American! How generous!

Following a bout of late-night backlash, the California newspaper put out a replacement headline:

Eventually, they got the headline right and included an editors’ note and apology:

This is, of course, the same newspaper that published a column arguing for super-lenient sentencing for Brock Turner, the guy responsible for the Stanford sexual assault that dominated headlines earlier this year. They’re no strangers to controversy.

One of the only things that can be said in their defense is that the original headline sounds like the type of thing reporters churn out to ensure high Google result placement. It reeks of SEO, which involves trying to guess which words will be searched most often and then cramming them all into one headline. Still, the headline is supposed to make sense.

This did not make sense.

[image via screengrab]

Lindsey: Twitter. Facebook.

This is an opinion piece. The views expressed in this article are those of just the author.

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