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Hearst Completes Acquisition of Rodale, Puts Back Editors Who Left Company

Publishing giant Hearst has completed its acquisition of Rodale, publisher of Men’s Health and a bevy of other health and fitness publications.

According to a Hearst press release, the acquisition is accompanied by a number of new editorial appointments.

David Zinczenko — who cut his teeth at Rodale’s Men’s Health and was its long time editor-in-chief — will serve as interim editorial director of Men’s Health, with a new EIC to be named in the second quarter of 2018.

Women’s Health, with new editor-in-chief Liz Plosser, will join “Hearst Magazines Young Women’s Group” alongside Cosmopolitan and Seventeen.

Cosmo editor-in-chief Michele Promaulayko will oversee Plasser and Women’s Health — where she served as editor from 2009 to 2014 — as the editorial director of the Young Women’s Group.

Seems Hearst is trying to boost the Rodale properties by putting back the team that Rodale and its leader Marie Rodale, lost.

[image via screengrab]

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Aidan McLaughlin is the Editor of Mediaite. Send tips via email: [email protected] Ask for Signal. Follow him on Twitter: @aidnmclaughlin