After a taking the third week of March off, the Late Show with David Letterman returned last week to retake its spot at #2 in total viewers, ahead of Jimmy Kimmel Live!, 2.856M to 2.694M. However, David Letterman’s 0.53 rating in the 18-49 demo still trailed Jimmy Kimmel’s 0.65.
The Tonight Show with Jimmy Fallon remained far ahead of both competitors, holding on to the first place spot with 4.306M total viewers and 1.33 rating in the demo. Compared to the previous week, Jimmy Fallon retained 97% of his total viewers and 99% of his demo audience. He had more viewers in the 18-49 demo and Kimmel and Letterman combined.
Here’s the breakdown for the week of March 23-27, 2014, according to Nielsen’s “live plus same day” data:
Tonight Show Starring Jimmy Fallon (NBC): 4.306M total viewers, 1.33 rating in 18-49 demo
Late Show with David Letterman (CBS): 2.856M total viewers, 0.53 rating in 18-49 demo
Jimmy Kimmel Live! (ABC): 2.694M total viewers, 0.65 rating in 18-49 demo
And, since today’s late night viewers are not only watching on TV, here’s a look at the most popular video for each of the three shows last week on YouTube (as of Thursday, April 3rd):
Tonight Show Starring Jimmy Fallon (NBC): Arnold Schwarzenegger on QVC: “Get to the Chopper!”, 2,884,268 views
Jimmy Kimmel Live! (ABC): Kimmel Asks Kids “Do You Know Any Naughty Words?”, 1,014,912 views
Late Show with David Letterman (CBS): David Letterman – Emma Watson on NOAH, 89,503
Meanwhile, in the 12:35pm slot, Late Night with Seth Meyers was up 8% in total viewers to 1.995M and 4% in the 18-49 demo to 0.70 week-to-week. That put him ahead of both Letterman and Kimmel in the demo despite airing an hour later. CBS’ Late Late Show with Craig Ferguson was also up from the previous week to 1.417M total viewers and a 0.39 in the demo.
With Fallon’s ratings refusing to budge, the battle for second place is getting more interesting by the week. By regaining his lead in total viewers over Kimmel, Letterman has so far prevented himself from falling to third place across the board. And with a renewed effort this week to embrace social media, he’s clearly gunning for Kimmel’s younger viewers as well.
[photos via screengrab]
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