comScore

Wednesday’s Cable Ratings: Erin Burnett Making Ground With Viewers Aged 25-54

A day after having a Republican debate thrown into the mix, normalcy returned, somewhat, to the cable news ratings, with CNN falling back on its pre-debate numbers and FOX regaining a stranglehold on the top spot. There was, however, some notable movement buried in the ratings.

For instance:

  • Erin Burnett seemed to hold on to some of that younger crowd she discovered as the debate lead-in. She had been mostly occupying third place — with the occasional jump into second over Chris Matthews — in the 7 p.m. time slot (won handily by Shepard Smith, who did lose a few viewers from Tuesday night), but she scored a solid victory in the 25-54 year old age range on Wednesday. Matthews still beat Burnett with the overall viewers, but Burnett, who was broadcasting live in a rowdy Vegas outdoor setting on Tuesday, might be connecting with the specific demo.
  • John King doubled his 25-54 numbers, going from 73,000 on Tuesday to 148,000 on Wednesday, beating Al Sharpton — which doesn’t happen very often — for second place in the 6 p.m. slot. Again, Sharpton won the head-to-head overall viewer battle, but CNN took second in the 25-54 demo. CNN and MSNBC fans shouldn’t do the happy dance just yet; FOX’s Brett Baier still crushed both of them, outpacing their combined total numbers by about 800,000 viewers.
  • Lawrence O’Donnell, who MSNBC is moving from 8 p.m. to 10 p.m. on Monday, beat Anderson Cooper at 8 p.m. by 361,000 viewers. Ed Schultz, the man taking O’Donnell’s place, only beat Cooper’s repeat by 190,000 two hours later. This could all be attributed to people still used to watching Cooper at 10 (he only got bumped up to 8 this summer). And Schultz did outpace O’Donnell with the 25-54 crowd.
  • Here are the complete cable news ratings for Wednesday night:

  • TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    369

    Blitzer 

    131

    Matthews 

    196

    Special 

    89

    6 pm Baier 

    375

    King, USA 

    148

    Sharpton 

    143

    Prime 

    122

    7 pm Shep 

    510

    Burnett 

    189

    Matthews 

    179

    Issues 

    126

    8 pm O’Reilly 

    708

    Cooper
    170
    O’Donnell 

    169

    Grace 

    158

    9 pm Hannity 

    511

    Piers
    217
    Maddow 

    248

    DrDrew 

    119

    10 pm Van Susteren 

    351

    Cooper 

    219

    Schultz 

    174

    Behar 

    141

    11 pm O’Reilly 

    436

    Burnett
    186
    O’Donnell 

    120

    Showbiz 

    67

    TOTAL DAY 328 144 133 99
    PRIME TIME 524 202 197 136
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,741

    Blitzer 

    645

    Matthews 

    864

    Special 

    426

    6 pm Baier 

    2,040

    King, USA 

    509

    Sharpton 

    699

    Prime 

    442

    7 pm Shep 

    1,970

    Burnett 

    535

    Matthews 

    864

    Issues 

    439

    8 pm O’Reilly 

    3,100

    Cooper
    486
    O’Donnell 

    847

    Grace 

    617

    9 pm Hannity 

    2,142

    Piers
    693
    Maddow 

    897

    DrDrew 

    515

    10 pm Greta 

    1,825

    Cooper 

    623

    Ed Show 

    813

    Behar 

    434

    11 pm O’Reilly 

    1,374

    Burnett394 O’Donnell 

    458

    Showbiz 

    299

    TOTAL DAY 1,303 463 492 337
    PRIME TIME 2,363 601 853 507
    Data by Nielsen Media Research. Live and same day (DVR) data
  • Have a tip we should know? tips@mediaite.com

    Filed Under:
    1. Mediaite
    2. The Mary Sue
    3. RunwayRiot
    4. Law & Crime
    5. SportsGrid
    6. AmboTV
    7. Gossip Cop