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Huh? No, Frank Luntz Does Not Want To Kill Obama And, No, He Shouldn’t Be Fired For His Dumb Joke

» 63 comments

Earlier today, my colleague Tommy Christopher wrote a column about a comment Fox News analyst Frank Luntz made at a campaign event for Rick Santorum. Now, as Tommy himself pointed, he’s not usually in the habit of calling for “speech firings,” but he felt that a joke Luntz made during the event should result in Fox News “seriously consider[ing] unloading Luntz.”

The joke in question? Yeah, it’s pretty awful. Here it is, in context:

And I want your forgiveness here, because normally I get up and I crack jokes. Like when I came into Grand Rapids, I stopped at a McDonald’s… Did you see that they all have that new Obama Happy Meal? Order anything you want and the guy behind you has to pay for it. Or I would stand up here and tell you that I actually have a “Run, Barack, Run” bumper sticker. But I put it on the front of my car.

RELATED: At Santorum Rally, Fox News Analyst Frank Luntz Jokes About Running President Obama Over

My colleague believes the second joke — about the bumper sticker — “is about the application of deadly force to the President” and that “making such a joke about our first black president carries with it an added layer of sickness, intentional or not.”

To which I say, with all due respect: Come on. Really?

The joke is not about literally getting into a car, revving it up, and using it to kill the President of the United States of America as he runs for his life. It’s about not liking Barack Obama, pure and simple, and using wordplay and hyperbole to convey that message. This is akin to how someone saying “take my wife, please!” (or, if it please you, “Take my husband! Now.”) is not literally asking for his or her spouse to be taken away. The joke is about frustration with one’s partner, and it uses wordplay and hyperbole to express that.

It’d be a mistake to apply a literal interpretation to a deliberate attempt at playing with language. That’s just not the way our language works; that’s not the way humor (or, you know, attempts at humor) function.

Also? This joke is not making a statement about black people or the history of black Americans. It does happen to be about a person who is black. And conflating those two realities does absolutely nothing to combat racism or encourage serious, productive, meaningful discussions about racial injustice.

RELATED: Fired ESPN Editor Who Wrote Jeremy Lin ‘Chink’ Headline Claims It Was An ‘Honest Mistake’

Now, was Luntz’s joke highly disrespectful to our nation’s leader? Absolutely. Was it in poor taste? Definitely. Does it, ultimately, make Luntz look unprofessional? I would say so, yes. His joke reflects poorly on his employer, undermines his position as a trustworthy and respectable media personality, and, ultimately, is not doing Rick Santorum any favors.

But the problem here is not with the joke itself. A stand-up comedian making the same joke would likely be met with reactions ranging from intense glares to annoyed eye rolls to hearty peals of laughter. She’d be seen as either someone who is “FINALLY UNAFRAID TO SPEAK HER MIND, YOU GUYS” or maybe “SOME TASTELESS JERK COMEDIAN WITH NO SENSE OF RESPECT.” And that’d be fine. Frank Luntz making that same joke? Has repercussions. Has impact. He’s not a comedian (sorry, Frank); he’s a news analyst. But should he be fired for making that tasteless joke? No. Because, again, he’s not joking about murdering the President, he’s not joking about murdering a black person, and he’s not joking about murdering our first black President. And he’s not telling jokes on behalf of Fox News or on the network itself.

I’m not particularly a fan of Frank Luntz. I’m also not a fan of the Obama administration, nor am I fan of most jokes about the Obama administration. But I am a huge fan of analyzing the people and events around us with an appreciation for nuance, an awareness of context, and a healthy dose of relativism. The world is not black and white. Let’s please not try to make it so.

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  • Anonymous

    Balance. Thank you. Everyone just needs to chill out. 

  • Anonymous

    RUN, TOMMY, RUN

  • Anonymous

    Where will this end, Tommy comments on Rachel’s story on Frank Luntz’ comment, then Alex comments on Tommy’s comment on Rachel’s story on Luntz Comment.  I can hardly wait for Jon Bershad’s take on Alex’s take on Tommy’s take on Rachel’s storyn on Frank Luntz’ comment.   I’m getting a headache.

  • Anonymous

    nice article alex

  • Anonymous

    If a liberal put a “Run, W, Run” on his front bumper, the liberals would be buying it up like crazy and there would be cries of “free speech!”. Whatever. Just more double standard.

  • Anonymous

    C’mon really is right. Tommy jumped the shark with this one. Talk about unhinged, he seems unhinged lately. As a life long Democrat, I knew that Luntz was joking and it was a bad joke, but it was a joke. Lighten up Tommy.

  • Rapmaster G-Doggg

    Mediaite Catfight !

    Actually, well done, ma’am.

  • Anonymous

    Very well written, Alex. It was a pleasure to read this.

  • Anonymous

    “… appreciation for nuance, an awareness of context, and a
    healthy dose of relativism. The world is not black and white.”

    You would seem to be a rare breed of conservative.

  • Anonymous

    Where was the outrage when all the nastiness was being said about President Bush?

  • Anonymous

    No she’s not.. Have you read any of her other blog posts?  Try her Daily Caller v Media Matters pieces for starters.. There is no nuance, awareness of context or relativism in any of them..  There is more proof that Lutz wants to run over the President than any of the Daily Callers claims.. She’s happens to be right in this instance but she’s still a hack nonetheless..

  • Anonymous

    Alex, the problem is that America’s right has become very angry and delusional. There are people in this country and even people who post on this board thinking that Obama is a genuinely evil person whose interests are with Al Qaeda over America, and they also believe that removing Obama from office is essential for the survival of America, even if that process is illegal & involves violence. I’m not saying Luntz should be fired for this, but his comments are very inappropriate and dangerous for the campaign trail. This guy is a well known linguistic who knows exactly what he means and how people will react when he makes such utterances. As a result, he should be more responsible & held accountable with what he says.

  • Anonymous

    Nicely said Alex.

    Good luck with the whole common sense thing, though. Sadly, I think that ship has sailed.

  • Anonymous

    Luntz is a slavering bottom feeder. He fits right in at Fox.

  • Sronzy Niles

    Alvarez’s argument is pretty weak.  His main argument is that the bumper sticker is akin to saying “take my wife please.”  It’s not, it’s more akin to saying “I’d like to shoot my wife in the head”, and that’s not very funny, is it?

  • Anonymous

    here here

  • Mo Fokker

    dueling op-eds are all the rage these days.

  • Mo Fokker

    What does it matter? The balance can be achieved by reading different blogs and websites.

  • http://mediamatters.org/ Leedog

    I agree with Tommy, though Fox News would never fire him… he’s their propaganda specialist!!

    Also, I would like to thank Alex for using that picture of Luntz!! I could swear I saw Frank in Sunday’s episode of The Walking Dead!!

  • George C

    Timely, and well said Alex.

  • Anonymous

    Y’know, Obama is the first President in my memory that the press is just in mortal fear of offending.  It never used to be off-limits to make jokes about the President, but it sure is now – are we that afraid of him?

  • http://www.facebook.com/craig.ranapia Craig Michael Ranapia

    Yes really, Mr Alvarez.  If Michelle Bachmann was still in the race, and a liberal commentator stood up at an Obama rally and make a joke about her getting run over by a car I would most definitely be asking what the hell it said about the speaker’s attitudes towards women, and why the hell the Obama Campaign would associate itself with such d-baggery.

    And yes, I think Fox News (if it still even pretended to be “fair and balanced”) should be asked questions about whether someone who is billed as a ‘news analyst’ (NOT standup comic) pulling that kind of stunt is really representing them well.

    But, I guess, it’s only bad when evil liberals and Democrats do it, right?  People like Santorum and Newt Gingrich never have to own their words or be accountable for anything.

  • Anonymous

     The outraged parties are all racists who think a black President needs to be treated like a retarded child. 

    “Don’t you say that about Corky!”

    Also, not even sure why saying you want to put a bumper stick on the front of your car means you want to run someone over?  To me it just means you don’t want anyone to read it (cause the people in back of you in traffic read your bumper stickers on the REAR bumper).

  • Rapmaster G-Doggg

    The race of the year in Texas, and G-Dogg likes it.

    “Jackson Lee to face challenge from rapper Cornbreadd in November”

    http://thehill.com/blogs/floor-action/house/211977-jackson-lee-to-face-challenge-from-rapper-cornbreadd-in-november

  • Anonymous

    @rowdygirl726:disqus Beast27  Chill out should they?  b a s t a r d.  You disgust me so, i shan’t abuse you.  I will, however, ask you a simple question.  Just one.  Even a buffoon of your calibre ought to get this one.  SIMPLE as you are, can you delineate the difference between this and what ended up happening to Gabby Gifford you overly fed under educated s c u m?

  • Marsan Magia

    NO Big Deal!  In fact, the nastiness against Bush was thoroughly “felt and enjoyed” by the left at MSNBC! It still happens!  I get a chuckle myself from all the weirdness out there with Shultz, Maddow, and Lawrence!  Enough already, I am Democrat and cannot see the damage done.  When President Obama entered this arena, he’s everyone’s game.  The “game” is not black or white, puhleez!  I’m willing to bet, Prez O could care less and probably laughs at all the MSNBC politically correct “concerns.”  It’s doubtful he gives a D!  Sorry, folks I listen to all the big ones, and I don’t think the nastiness is alive and well on Planets FOX nor CNN.  I get my laughs at “Leaning Forward.”

    BTW, nice article, Alex.

  • Ben

    1-Is this guy a moron?….yup.
    2-Should he get fired?….I dunno…
    3-Will he get fired?…Not.A.Chance.In.Hell.

  • Anonymous

    You’re one sick pup…

  • Anonymous

    You’re probably correct. I’ve read some of her other blog posts and didn’t find her as objective as she seems to view herself.

    I was simply trying to point out that the attributes she ascribes to herself (nuance and awareness of context particularly) seem to be found in short supply amongst most conservatives.

  • Anonymous

    don’t you mean “hear hear” ??

  • Centrist79

    Dumb joke just like the Obama guy at the White House. My only problem with Lutz, is depending on the Fox show he appears ,on he tends to slant his polls towards that host opinnon,

  • Jon Bershad

    I’m actually writing a one act play dramatizing Nando’ poem satirizing Jamie’s song about Frances’ post about Alex’ take on Tommy’s column. It should be pretty good.

    Seriously though, we do do point counterpoint things from time to time. All good. It’s our monthly figh club nights where things sometimes get out of hand.

  • Anonymous

    Silly Teatard…

  • Anonymous

    This article is like a Politifact fact-check.

    It agrees with mostly everything Tommy said then rates it “Mostly False”.

  • Anonymous

    Awesome, I can’t wait.

  • WiddleBabyDanielson

     Funny.

    And I cannot pass this one up.

    “Seriously though, we do do”

    Freshmen humor, but

  • Anonymous

    Hey Frank, Keith Richards called. He wants his healthy pallor back.

  • Anonymous

    W was said to be quite a biking fanatic and very proficient at it to boot, it’s not likely he’d take us seriously chasing him in our Prii.

  • http://pulse.yahoo.com/_WH3ZLMM7CUKUHUIMK4TKXW6SQE John

    Alex is a girl and if I saw a “I’d like to shoot my wife in the head” bumper sticker I would probably laugh.

  • Pablo

    To which I say, with all due respect: Come on. Really?

    Yes, really. It’s Tommy being Tommy. If you need some hysteria, Tommy’s your man.

  • Pablo

    Video, or it didn’t happen.

  • Pablo

     You know how people count sheep to get to sleep? Tommy jumps sharks.

  • Pablo

    Hey, who’s out there attacking people, rioting, committing arson and civil unrest? Hint: It ain’t the right.

  • Anonymous

    Wow. How bad do you have to be to have your own site call you out on your insane bias? Tommy Christopher bad. 

  • Anonymous

    Maybe he likes balance here… here.

  • Anonymous

    Spoken like a true partisan. How dare one site give time to opposing viewpoints! For shame!

  • Anonymous

    Scott Phillip Roeder? Richard Poplawski? Byron Williams?

  • http://www.facebook.com/craig.ranapia Craig Michael Ranapia

     Just as a point of fact – right here.  Also got some bite marks in my ass for suggesting that whatever you think of Sarah Palin (in my case – not much) the c-bomb is offensive and uncalled for no matter who it’s lobbed at.

  • http://www.facebook.com/craig.ranapia Craig Michael Ranapia

     What a load of b.s.  Perhaps I’m showing my age, but I remember when the Republican Party used to be full of men who thought the Presidency was an office that should be sought – and occupied – with grativas and dignity. Then again, I guess it’s unrealistic to expect trash to live anywhere other than the gutter.

  • Cecelia

    That may be the best blog that I have ever read at Mediaite.

  • http://truth-and-opinion.dyndns.org/ mavigozler

    The usual right-wing hypocrisy anyone?

    Blogging right-wing  scum were all over the media not only wanting Randi Rhodes fired, but even criminally investigated–in fact, I think that happened—for a joke she made about Bush and “gunshots.”

    So now Republican right-winger Frank Luntz jokes about the death and/or injury of Obama, combined with a media image involving chasing a black man running from a car driving at him to run him over, and now the right-wing scum rushes to defend Luntz??  Claiming liberals have no sense of humor?

    And how many of you *ss h*le teabaggers have now used the two-wrongs-make-a-right fallacy to argue “it’s now all okay”?  Uh uh!  If you were condemning all the tasteless jokes involving about G.W. Bush and his killing, you have absolutely no right to be showing up in any forum saying a <liberal’s> wrong + Luntz’s wrong = we’re all in balance now

    If Randi Rhodes merits a federal investigation and/or Congressional condemnation, get the resolution against Luntz ready too.

  • Anonymous

    I liked the letter to the editor of USA Today, claiming that Occupy should storm wall street with guns.  civil, indeed.

  • Anonymous
  • http://gamewhen.com/ Michael T

    Alex, I agree with you that Mr. Luntz’ comment is not a firing offense.

    But I do believe in a perfect world we should not be making jokes about any public official that even remotely suggest bodily harm.

  • Anonymous

    Right, except 8 years of Democrats who broke protocol by insulting a sitting President (Carter and Gore), Bush Assassination fantasies (http://www.washingtonpost.com/wp-dyn/content/article/2006/09/01/AR2006090100858.html), reporters making up stories to trash the President (Rathergate), and just Liberal craziness in general like this:  http://www.zombietime.com/zomblog/?p=621

    But it is somehow the Republicans that brought down the walls of decorum only after Obama became President.    Maybe a little self-reflection and blame is due to your own party- especially for someone your age (whatever that means). 

  • Anonymous

    Secret service should investigate anyways, you never know.

  • Anonymous

    I don’t know how much lipstick Luntz put on for that photo, but he usually doesn’t wear it.

    And no, everyone knows Luntz himself would never run down the President of the United States with his car. First of all, he’d never get close enough, and second of all guys like Luntz never do the wet work.

    On the other hand, just like Bill O’Reilly stoked a guy in Kansas to murder a doctor in church, Luntz is egging on (subtly, and ” ‘umbly,” as is his style) unbalanced rightists to do bodily harm to Obama supporters, and has certainly prepared in advance denials of any intent to incite, or knowledge of any connection to the deed, once it is perpetrated. He will then go on Fox, and say, outraged and indignant, “how DARE the liberals insinuate I had anything whatsoever to do with this heinous deed, which I denounce is the strongest terms.” You can tell the guy’s a pro, because he’ll even keep a straight face until the cameras are turned off.

  • Anonymous

    Luntz was not threatening the president. He was just joking.
    Okay, joking about killing the President is in bad taste.

    But he wasn’t joking about killing the President, just running him down with his car.

    Okay, that’s bad, too.

    Tommy Christopher is right and Alex “Come-on-Really” Alvarez is wrong. The joke leaves a bad taste.

  • http://pulse.yahoo.com/_HNH5FOIRNPH4YGMWM3QR5PEHFI Lighthouse

    as Groucho Marx said many years ago – How much would you want to stand at the wrong end of a shooting gallery!  Same thing only different – still funny & a JOKE
    Lighten up!  The McDonald joke was out before the dope got elected. And what the hell does his being the “first black president” have to do with ANYTHING. So since he’s black – no jokes allowed? Just check out some of the stuff said about Bush & Cheney on HBO. Gimme a break.

  • AIiveStiIIKickin

    Funny jokes….Thanks for the laughs…Frank.
    I hope I an driving the car in front of you one day.

  • http://profile.yahoo.com/RKLFFXBQV4Z3EL2WBZQ2CAPMC4 Jim

    Hey everybody look! A writer at Mediaite used the word “context.” They may actually understand it and use it someday too. Hoorazy!!!

  • Anonymous

    I am so sorry Alex I wasn’t able to offend you.  How bout my new joke that I have the sticker “run obama run” on my back bumper and look, there’s an effigy of a black guy tied to it with a rope:-)  Isn’t that hilllariousssss:-D

  • Anonymous

    Great post, and while the bumper sticker joke was dumb and unprofessional, the mcd’s joke was actually funny.   Should really be that you order a happy meal, and it’s ‘free’ to you’ but the rest of the customers get to pay for it…  

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