CBS Contemplates Gay Dating Service Ad for Super Bowl

by James Camp | 12:57 pm, January 28th, 2010

» 11 comments

Yesterday, we carried a story about CBS’s precedent-upending decision to run a “pro-life” advocacy ad by Focus on the Family during the Super Bowl. The ad is to feature Tim Tebow – the Heisman award-winning QB renowned, among other things, for his habit of quoting Hebrews with his eye-black. In it, Tim and his mother recount, allegedly without visible embarrassment, the saga of Tim’s conception, career as a fetus, and birth. You will be slightly less than astounded to learn that news of the ad has gone over very well with some, and very badly with others.

Today, FoxNews.com reports the latest move by the ad men at CBS, which is destined to compound or, at the very least, complicate the Tebow tiff: CBS is now considering running an ad by the (pungently titled) gay dating site ManCrunch. “The ad is still under review,” a rep from CBS is reported to have said. “The process takes a little while. We still have a lot of ads we have yet to review.”

By all descriptions, the advertisement is a blinding blizzard of taboo-breaking. It features three men immersed in the usual, loafing and oafish pleasures of watching sports -– only, when two brush hands while reaching for a fistful of potato chips, they forget the game for a spontaneous kiss. A vigorous, spontaneous kiss, it should be noted.

“ManCrunch officials said they believe CBS has no intention of airing a commercial for their gay dating service,” Fox reports, “ ‘but do not want to officially reject the spot out of fear there may be a backlash from gay advocacy groups.’” CBS claims the allegations of insincerity are unfounded. Either way, it’s rather exquisite, if still a little implausible, to imagine a world in which, for a million football fans, Spicy Doritos™ have become a trigger of sexual anxieties.

Anyway, at the risk of lowering the tone, I should mention I’ve heard a rumor that, in addition to vicious conflict with a high possibility of long-term brain damage, the Super Bowl may also feature some football . . .

cbs, Focus on the Family, football, fox, Gay Dating, ManCrunch, Pro-Life, Super Bowl, Superbowl, Tim Tebow

am_underground

I don’t care what they do but I don’t want to watch them on TV going on about how they met their soul mate. As for “fear of backlash”, let ‘em cause I can assure you that most of America will support their decision to not air it.
The Real Royal King

Where are Larry Craig and Mark Foley when you need them?
Facebook User

am – just wondering, how many people in your life, people you see regularly, are gay?
http://www.uselessbeauty.com Vidiot

Who cares? As I said in the other comment, as long as CBS is applying their standards consistently and fairly and the check doesn’t bounce, why does it matter who runs ads at the Super Bowl?
blueblogger

Everyday I see gay people!! Do you have a problem with that??
ImNotBlue

Hmmm… I think I’m going to side with Vidiot on this one.

As long as CBS is serious about enforcing their “standards” across the board, what’s the problem? Sure, it will make some people a little squeamish… but let them be uncomfortable for 30second. For Pete’s sake people, grow up!
Rick

Sounds like a good reason NOT to watch the super bowl ,,, 2 fags getting it on ,, YUCK !
http://www.uselessbeauty.com Vidiot

Are you serious, “Rick”? Or just trying to troll?

By all means, watch the 22 guys in tight pants on the field who pat each other on the butt when they “score”, but avoid the commercials.
Nachi

What we need: More Super-Christie misfits on the airways. Sackum, Jesuss!!
http://www.uselessbeauty.com Vidiot

Except that CBS is now rejecting the ad. Hmmm. Makes me wonder how fairly-applied these standards actually are.
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