Olbermann’s Hour-Long “Special Comment” Is Top Non-FNC Show
Cable news ratings, October 7, 2009: Check out the highlights, and see the full ratings below: • Keith Olbermann’s full show Special Comment landed him the top non-Fox News program last night in both total viewers and the A25-54 demographic. He was still way back from Bill O’Reilly, his 8pmET competition, at 8pmET, but was clearly #1 on MSNBC, CNN or HLN.
• O’Reilly had the top show in both categories.
• CNN was #4 in the prime time demo, behind MSNBC and HLN.
Check out all the ratings below, and leave your own thoughts in the comments:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | Beck
640 |
Blitzer
137 |
Matthews
108 |
Prime
86 |
| 6 pm | Baier
425 |
Blitzer
117 |
EdShow
115 |
Prime
111 |
| 7 pm | Shep
449 |
Dobbs
172 |
Matthews
222 |
Issues
100 |
| 8 pm | O’Reilly
954 |
Brown
117 |
Olbermann
393 |
Grace
291 |
| 9 pm | Hannity
655 |
King
162 |
Maddow
259 |
Behar
143 |
| 10 pm | Greta
466 |
Cooper
205 |
Olbermann
301 |
Grace
251 |
| 11 pm | O’Reilly
462 |
Cooper
163 |
Maddow
192 |
Showbiz
189 |
| TOTAL DAY | 396 | 139 | 136 | 150 |
| PRIME TIME | 698 | 161 | 318 | 223 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | Beck
2671 |
Blitzer
602 |
Matthews
549 |
Prime
185 |
| 6 pm | Baier
2022 |
Blitzer
526 |
EdShow
529 |
Prime
247 |
| 7 pm | Shep
1952 |
Dobbs
684 |
Matthews
646 |
Issues
201 |
| 8 pm | O’Reilly
3676 |
Brown
570 |
Olbermann
1317 |
Grace
827 |
| 9 pm | Hannity
2502 |
King
794 |
Maddow
1113 |
Behar
569 |
| 10 pm | Greta
1959 |
Cooper
716 |
Olbermann
874 |
Grace
575 |
| 11 pm | O’Reilly
1464 |
Cooper
490 |
Maddow
563 |
Showbiz
438 |
| TOTAL DAY | 1550 | 517 | 462 | 339 |
| PRIME TIME | 2719 | 693 | 1101 | 643 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
8 comments
CaptainAmerica says: Keith tanks it again. MSNBC pumps up his big special comment and it gets beaten like a red headed stepchild. Bill 3.68 M to Keiths pathetic 1.31M and as usual Bill’s repeat beat Keith in total viewers and the demo.
Keith Olbermann Passes Another Milestone on the Way to Becoming His Own Caricature
http://gawker.com/5377375/keith-olbermann-passes-another-milestone-on-the-way-to-becoming-his-own-caricature
ImNotBlue says: As Seinfeld once said about the “silver medal”: “Of all the people who lost, you came in first. You’re the best, of all the losers.”
Of course, that’s not really true either… he was just the best after all the FOX programs… which puts him way down on that list of losers.
BDaven81 says: Does anyone ever take into account that Fox News is favored by the cable companies, for example Comcast has Fox on it’s Digital Starter Package but has bumped MSNBC to it’s Digital Classic Package that cost $17 dollars more a month. Maybe just maybe the reason Fox is in the number 1 spot is because it’s the only cable news available to many American’s who can not afford a premium package.
BDaven81
Fox is in 96,294,000 homes. MSNBC is in 92,640,000 homes. CNN is in 99,098,000 homes.
That is only a moderate difference between them of less than 4%.
I do not know, but wonder if the packaging could be reversed with other providers.
rmbltmbl says: BDaven81:
I have ATT U-VERSE(whose HD sucks if you ask me from Comcast exp) and MSNBC and HLN are not in HD..
The point is.. TV providers have to make profits, and MSNBC doesn’t do much about that objective.
CaptainAmerica says: BDaven:
Does anyone ever take into account that Fox News is favored by the cable companies, for example Comcast has Fox on it’s Digital Starter Package but has bumped MSNBC to it’s Digital Classic Package that cost $17 dollars more a month.>>
Its been pointed out around here how many homes that MSLSD has lost thanks to Olbynut in the past year. They’ve lost around 3 million homes…which is a lose of around $5.5 million a year to MSNBC.
If MSNBC was able to get any ratings then they wouldn’t be banished to the digital tier. Too often they finish in the top 20 /top 25 of all cable channels. FNC on the other hand is usually in the top 3/5.
Funny how FNC gets more than 5 times the monthly fee from cable/satellite operators than MSNBC, but they have viewers and its a channel the customers demand. MSNBC is not watched by many so there’s not much need for it. Don’t worry CNBC makes far more for NBC than MSNBC. They get higher fees, are in far more homes and is much more profitable.
libra blue says: If everyone agrees that Olbermann did poorly what do they think about Anderson’s numbers? No one has been promoted and pimped more than he has, but he is still losing even to Grace’s live show numbers both in the demo and the total viewers.
I think it has something to do with his loss of credibility because some of his recent shows have been pretty good. I don’t know what he could possibly do to regain it.
Last night he even showed his workout photo. . . well, actually Erica showed it, but I am sure he agreed to it. Oh yeah and he is going to pimp himself again on “Regis & Kelly” today. Any guesses as to what Ripa will talk about? Let’s see. . . could it have anything to do with sweaty armpits?
So predictable!
ImNotBlue says: And apparently, Mr. Olbermann goofed some of his information (shocker, I know)…
Here’s a response from one mentioned group:
http://www.naifa.org/newsevents/documents/Letterhead.pdf
(h/t J$)
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