Tuesday Ratings: Erin Burnett Has Her Lowest Ratings Ever At 7PM

Nando Di FinoOct 26th, 2011, 6:18 pm
 

By pulling in an estimated 67,000 viewers at 7 p.m. in the 25-54 year-old demo, Erin Burnett registered an all-time ratings low for her show, which debuted earlier this month. Burnett finished fourth in the time slot, her ratings more than doubled by HLN’s Jane Velez-Mitchell, who attracted 153,000. Some silver lining for Burnett? Her 11 p.m. repeat brought in 143,000 viewers, good for third in the time slot (taking some revenge on HLN, which finished fourth) and beating first runs of Wolf Blitzer and John King on the CNN slate. Strangely, on Monday, Burnett’s first-run was stronger and her repeat was the lowest-rated show of the night. On Tuesday, the opposite was true. And, in a nutshell, we give you the strange world of cable news ratings.

To be fair, and to provide some context to the mercurial nature of cable news ratings, on Monday night Burnett pulled the second highest ratings on the network with 174,000 viewers, and she is up from her John King U.S.A lead-in by double-digits in both P2+ (+16%) and P25-54 (+19%).

More fun with the numbers:

  • Velez-Mitchell’s audience in the demo was the second-highest on HLN all night. Nancy Grace led all HLN shows with 168,000 at 8 p.m.
  • Anderson Cooper and Grace tied for third at 8 p.m., with each attracting 168,000 viewers. Bill O’Reilly, the Harlem Globetrotters of ratings, won the 8 p.m. slot by a wide margin. In fact, his viewership outpaced Cooper, Grace, and Ed Schultz combined.
  • A day after dipping to 212,000 viewers in the demo, Greta Van Susteren surged, drawing 421,000 on Tuesday night at 10 p.m.
  • FOX finished first and MSNBC finished second in every time slot. HLN took early third-place wins at 5 p.m., 6 p.m., and 7 p.m., while CNN came on later in the night, taking the bronze at 9 p.m., 10 p.m., and 11 p.m.

    • Here are the complete cable news ratings for Tuesday night:

  • TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    249

    		 Blitzer 

    128

    		 Matthews 

    174

    		 Special 

    148
    6 pm Baier 

    268

    		 King, USA 

    91

    		 Sharpton 

    185

    		 Prime 

    151
    7 pm Shep 

    327

    		 Burnett 

    67

    		 Matthews 

    256

    		 Issues 

    153
    8 pm O’Reilly 

    615

    		 Cooper 

    168

    		 Schultz 

    210

    		 Grace 

    168
    9 pm Hannity 

    492

    		 Piers 

    247

    		 Maddow 

    305

    		 Dr. Drew 

    105
    10 pm Van Susteren 

    421

    		 Cooper 

    254

    		 O’Donnell 

    261

    		 Behar 

    96
    11 pm O’Reilly 

    401

    		 Burnett 

    143

    		 Schultz 

    176

    		 Showbiz 

    129
    TOTAL DAY 285 111 137 111
    PRIME TIME 510 223 261 120
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,397

    		 Blitzer 

    621

    		 Matthews 

    651

    		 Special 

    598
    6 pm Baier 

    1,599

    		 King, USA 

    408

    		 Sharpton 

    692

    		 Prime
    582
    7 pm Shep 

    1,686

    		 Burnett 

    352

    		 Matthews 

    926

    		 Issues 

    525
    8 pm O’Reilly 

    3,097

    		 Cooper 

    566

    		 Schultz 

    1,057

    		 Grace 

    666
    9 pm Hannity 

    2,065

    		 Piers 

    895

    		 Maddow 

    1,087

    		 DrDrew 

    348
    10 pm Greta 

    1,875

    		 Cooper 

    750

    		 O’Donnell
    986    		 Behar 

    332
    11 pm O’Reilly 

    1,222

    		 Burnett 

    373

    		 Schultz
    550    		 Showbiz 

    256
    TOTAL DAY 1,160 377 473 356
    PRIME TIME 2,349 737 1,046 437
    Data by Nielsen Media Research. Live and same day (DVR) data
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