CNN’s Anderson Cooper Has Highest Rated Show On Cable News Among Viewers 25-54
Cable news ratings, March 15, 2011:
•With his AC360 broadcasting from Japan, CNN’s Anderson Cooper snatched a title Tuesday night that usually belongs to Fox’s Bill O’Reilly: the highest rated show on cable news. Among viewers 25-54, the prime demographic for advertisers, Cooper had 917,000 viewers 25-54 at 10 p.m. and 975,000 at 11 p.m., easily outpacing O’Reilly, whose 8 p.m. hour attracted 787,000. At 11 p.m., when AC360 faces O’Reilly’s rebroadcast, the gap was wider, with O’Reilly attracting 626,000.
Among total viewers, O’Reilly stayed on top, with 3,506,000 viewers at 8 p.m., more than a million viewers ahead of Cooper’s 10 p.m. show, which had 1,916,000.
•Overall, Fox News won primetime, (narrowly beating CNN among viewers 25-54 and more widely beating CNN among total viewers) and MSNBC, widely criticized for its decision to stay with taped programming as the Japan story’s magnitude became known, was a distant third. MSNBC’s usually strong performers, Lawrence O’Donnell and Rachel Maddow, both struggled, failing to reach the levels of CNN’s lowest rated shows.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | Beck
633 |
Blitzer
415 |
Matthews
185 |
Showbiz
51 |
| 6 pm | Baier
523 |
Blitzer
581 |
Live
202 |
Prime
69 |
| 7 pm | Shep
599 |
King, USA
532 |
Matthews
286 |
Issues
120 |
| 8 pm | O’Reilly
787 |
InTheArena
481 |
O’Donnell
273 |
Grace
134 |
| 9 pm | Hannity
622 |
Morgan
531 |
Maddow
324 |
Missing
114 |
| 10 pm | Van Susteren
643 |
Cooper
917 |
Schultz
265 |
Behar
113 |
| 11 pm | O’Reilly
626 |
Cooper
975 |
Special
313 |
Showbiz
168 |
| TOTAL DAY | 446 | 452 | 187 | 105 |
| PRIME TIME | 689 | 645 | 288 | 118 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | Beck
2445 |
Blitzer
1354 |
Matthews
673 |
Showbiz
159 |
| 6 pm | Baier
2345 |
Blitzer
1471 |
Live
633 |
Prime
168 |
| 7 pm | Shep
2254 |
King, USA
1364 |
Matthews
859 |
Issues
379 |
| 8 pm | O’Reilly
3506 |
InTheArena
1286 |
O’Donnell
1050 |
Grace
445 |
| 9 pm | Hannity
2342 |
Morgan
1298 |
Maddow
1059 |
Missing
395 |
| 10 pm | Van Susteren
1906 |
Cooper
1916 |
Schultz
940 |
Behar
321 |
| 11 pm | O’Reilly
1466 |
Cooper
1765 |
Special
783 |
Showbiz
324 |
| TOTAL DAY | 1633 | 1102 | 587 | 256 |
| PRIME TIME | 2591 | 1501 | 1018 | 378 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
