MSNBC’s Ed Schultz Edges CNN’s Anderson Cooper In Tight 10 P.M. Race

Cable news ratings, February 15, 2011:

•The only hour in primetime where Fox, CNN and MSNBC are even remotely on par is at ten o’clock, and Fox’s Greta Van Susteren usually wins, as she did Tuesday. But unlike other hours in prime, Van Susteren isn’t lapping her competitors. GVS had 331,000 viewers 25-54, compared to 252,000 for MSNBC’s Ed Schultz, who slipped past CNN’s Anderson Cooper, with 246,000.

•In the 7 o’clock hour, a rare tie for second place: CNN’s John King got 183,000 viewers 25-54 and so did MSNBC’s Chris Matthews (Among total viewers, Matthews beat King). The big winner at 7, however, was Fox’s Shepard Smith, who cleared half a million viewers in the demo, with 541,000. That was second only to Bill O’Reilly.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 429	Blitzer 124	Matthews 127	Showbiz 93
6 pm	Baier 432	Blitzer 189	Live 123	Prime 80
7 pm	Shep 541	King, USA 183	Matthews 183	Issues 105
8 pm	O’Reilly 686	ParkerSpitzer 142	O’Donnell 219	Grace 134
9 pm	Hannity 468	Morgan 280	Maddow 321	Missing 99
10 pm	Van Susteren 331	Cooper 246	Schultz 252	Behar 117
11 pm	O’Reilly 409	Cooper 161	O’Donnell 139	Showbiz 120
TOTAL DAY	308	143	123	108
PRIME TIME	495	223	264	114
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 1867	Blitzer 461	Matthews 572	Showbiz 194
6 pm	Baier 2045	Blitzer 502	Live 563	Prime 240
7 pm	Shep 1922	King, USA 451	Matthews 806	Issues 341
8 pm	O’Reilly 3017	ParkerSpitzer 444	O’Donnell 1000	Grace 482
9 pm	Hannity 2196	Morgan 710	Maddow 1265	Missing 276
10 pm	Van Susteren 1427	Cooper 740	Schultz 919	Behar 287
11 pm	O’Reilly 1141	Cooper 378	O’Donnell 510	Showbiz 268
TOTAL DAY	1292	433	515	254
PRIME TIME	2240	632	1061	342
Data by Nielsen Media Research. Live and same day (DVR) data

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!