O’Reilly Triples Olbermann in Total Viewers

Cable news ratings, August 4, 2009: Check out the highlights, and see the full ratings below:

• Bill O’Reilly‘s 8pmET The O’Reilly Factor was once again the top-rated cable news show last night, and by a bigger margin than usual. The Factor had more than triple the total viewer total of MSNBC’s Countdown with Keith Olbermann, in 2nd place. It was just short of tripling MSNBC’s 8pmET in the A25-54 demographic.

• In the prime time demo, MSNBC edged CNN for second in both total viewers and the A25-54 demo.

• Larry King was the top program for CNN again last night in both categories. It was good enough for #2 in total viewers, ahead of Rachel Maddow.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 535	Blitzer 310	Matthews 153	Prime 94
6 pm	Baier 441	Blitzer 232	EdShow 90	Prime 74
7 pm	Shep 407	Dobbs 152	Matthews 207	Issues 149
8 pm	O’Reilly 868	Brown 240	Olbermann 339	Grace 239
9 pm	Hannity 699	King 313	Maddow 315	Issues 145
10 pm	Greta 628	Cooper 300	Olbermann 305	Grace 242
11 pm	O’Reilly 541	Cooper 244	Maddow 182	Showbiz 157
TOTAL DAY	344	184	122	117
PRIME TIME	735	284	319	207
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2350	Blitzer 997	Matthews 498	Prime 326
6 pm	Baier 1930	Blitzer 729	EdShow 435	Prime 219
7 pm	Shep 1874	Dobbs 642	Matthews 611	Issues 360
8 pm	O’Reilly 3672	Brown 915	Olbermann 1133	Grace 660
9 pm	Hannity 2667	King 1163	Maddow 1098	Issues 513
10 pm	Greta 2199	Cooper 920	Olbermann 790	Grace 494
11 pm	O’Reilly 1618	Cooper 771	Maddow 578	Showbiz 415
TOTAL DAY	1331	603	403	294
PRIME TIME	2850	999	1007	548
Data by Nielsen Media Research. Live and same day (DVR) data.

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!