Piers Morgan Trails All Other CNN Programs In Prime

Cable news ratings, February 24, 2011:

•CNN’s 8 p.m. hour, Piers Morgan Tonight, had a rough night Thursday, coming nowhere near its timeslot competitors Rachel Maddow and Sean Hannity, but also falling behind all of CNN’s other programs, with 155,000 viewers 25-54. The closest CNN show was the bound-for-revamp Parker Spitzer, which had 167,000. Being outperformed by far lower profile shows like John King USA, which has significantly less promotion behind it, is telling.

•The calm, serious Wolf Blitzer continues to demonstrate surprising ratings power in The Situation Room, which hit 256,000 viewers 25-54 at 6 p.m., easily beating competitor Chris Matthews at MSNBC and putting Blitzer into second place behind Anderson Cooper among CNN personalities.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 580	Blitzer 219	Matthews 178	Showbiz 65
6 pm	Baier 495	Blitzer 256	Live 170	Prime 96
7 pm	Shep 537	King, USA 196	Matthews 245	Issues 121
8 pm	O’Reilly 656	ParkerSpitzer 167	O’Donnell 325	Grace 162
9 pm	Hannity 549	Morgan 155	Maddow 349	Missing 133
10 pm	Van Susteren 446	Cooper 306	Schultz 307	Behar 143
11 pm	O’Reilly 426	Cooper 267	O’Donnell 197	Showbiz 91
TOTAL DAY	386	186	178	111
PRIME TIME	550	209	327	144
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2227	Blitzer 1006	Matthews 729	Showbiz 171
6 pm	Baier 2244	Blitzer 830	Live 777	Prime 219
7 pm	Shep 2220	King, USA 549	Matthews 809	Issues 381
8 pm	O’Reilly 3259	ParkerSpitzer 599	O’Donnell 1281	Grace 544
9 pm	Hannity 2256	Morgan 638	Maddow 1281	Missing 409
10 pm	Van Susteren 2045	Cooper 856	Schultz 938	Behar 304
11 pm	O’Reilly 1280	Cooper 604	O’Donnell 544	Showbiz 211
TOTAL DAY	1544	577	591	264
PRIME TIME	2523	698	1169	413
Data by Nielsen Media Research. Live and same day (DVR) data

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