Tuesday Ratings: Maddow Beats All Of CNN And MSNBC In Demo And Total Viewers

Tuesday evening’s edition of Rachel Maddow‘s program beat the rest of her MSNBC colleagues as well as all of CNN’s primetime programming in both the target demo and total viewership.

During the original 9 p.m. ET airing, Maddow racked up 292k in the age 25-54 demo, doubling her CNN time-slot competitor Piers Morgan‘s 116k, and tripling CNN’s primetime average of 86k. Maddow also scored 1.005 million total viewers, doubling Morgan’s 426k and nearly tripling CNN’s primetime average of 337k.

As has been the case lately, the 2012 Summer Olympics has resulted in a decline in total viewership for all cable news programming.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	The5  343	Blitzer  109	Olympics  NA*	Express  37
6 pm	Baier  294	Blitzer  103	Sharpton  140	Express   39
7 pm	Shep  284	Burnett  87	Matthews  240	Velez-Mitchell  74
8 pm	O’Reilly  423	Cooper  115	Schultz  212	Grace  102
9 pm	Hannity  337	Morgan  116	Maddow  292	Dr. Drew  79
10 pm	Van Susteren  240	Cooper  129	O’Donnell  199	Grace  63
11 pm	O’Reilly  255	Burnett  50	Schultz  132	Showbiz  60
TOTAL DAY	252	86	NA*	82
PRIME TIME	334	120	234	81
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	The5  1.652	Blitzer  573	Olympics  NA*	Express   116
6 pm	Baier  1.675	Blitzer  384	Sharpton  625	Express   102
7 pm	Smith  1.442	Burnett  425	Matthews  964	Velez-Mitchell  260
8 pm	O’Reilly  2.448	Cooper  444	Schultz  948	Grace  328
9 pm	Hannity  1.864	Morgan  426	Maddow  1.005	DrDrew  228
10 pm	Greta  1.551	Cooper  344	O’Donnell  758	Grace  214
11 pm	O’Reilly  870	Burnett  195	Schultz  417	Showbiz  163
TOTAL DAY	1.212	337	NA*	197
PRIME TIME	1.969	405	904	257
Data by Nielsen Media Research. Live and same day (DVR) data

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