What News? MSNBC Wins Prime Time Demo Saturday Night With Docs
Cable news ratings, December 26, 2009: Check out the highlights, and see the full ratings below:
• We praised Greta Van Susteren and Larry King for anchoring live Saturday night to cover the terror attempt story, while MSNBC stayed in tape. Well guess what – MSNBC was the top cable news network in the A25-54 demographic in prime time. In total viewers, FNC was #1 by far, with CNN in 2nd place.
• The top show in the demo was the 11pmET MSNBC Lock Up doc block, while the top show in total viewers was the 5pmET Fox News America’s News HQ program.
Check out all the ratings below, and leave your own thoughts in the comments:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
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| 5 pm | 263 | 204 | 203 | 58 |
| 6 pm | 250 | 194 | 181 | 91 |
| 7 pm | 261 | 178 | 240 | 89 |
| 8 pm | 197 | 153 | 199 | 102 |
| 9 pm | 215 | 197 | 276 | 104 |
| 10 pm | 189 | 133 | 324 | 92 |
| 11 pm | 287 | 200 | 375 | 116 |
| TOTAL DAY | 260 | 205 | 194 | 110 |
| PRIME TIME | 200 | 161 | 266 | 99 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
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| 5 pm | 1106 | 839 | 405 | 190 |
| 6 pm | 992 | 757 | 440 | 193 |
| 7 pm | 1081 | 677 | 536 | 201 |
| 8 pm | 888 | 688 | 382 | 339 |
| 9 pm | 862 | 835 | 549 | 282 |
| 10 pm | 878 | 554 | 615 | 185 |
| 11 pm | 524 | 574 | 570 | 238 |
| TOTAL DAY | 921 | 720 | 409 | 266 |
| PRIME TIME | 841 | 692 | 515 | 269 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
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