MSNBC’s Steve Kornacki Makes Khakis Cool Again, Leading to Huge Spike in GAP Sales
Kornacki wore the same outfit every day of his election coverage: A button-down, a striped tie, and khakis — and the simple ensemble eventually became iconic enough for fans to emulate.
Following Kornacki’s coverage, GAP saw a “dramatic increase in online traffic and within a day” and “around 90% unit sale increase online,” according to the Today Show.
The specific pair of pants are GAP’s modern khakis in Palomino brown, according to the Strategist, which Kornacki wears in either a straight or slim fit.
Kornacki’s pants are not the only thing that grabbed viewers’ attention, as the MSNBC correspondent gained his own cult following — and was even dubbed “Kornacki the Snacki” by a Twitter user.
Perhaps his worn-out striped tie will be the next item of clothing to go viral:
Against all odds, the staples held through the election, but now I think the time has come to finally retire my tie pic.twitter.com/MvjSzjfR5f
— Steve Kornacki (@SteveKornacki) November 11, 2020
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