Pepe the Frog is the little green character you’ve seen associated with alt-right message boards and white nationalism. As we told you before, his creator Matt Furie was devastated to see his drawing co-opted in that way. Today, at the “Never is NOW!” anti-semitism summit put on by the Anti-Defamation League, Furie explained how he is planning to take his character back.

everyone here at #NeverIsNow should be following @bigfroggreasy which is the official account of #SavePepe creator Matt Furie

— Jonathan Greenblatt (@JGreenblattADL) November 17, 2016

At #neverisnow watching @MattFurie talk about the highjacking of #pepe by #altright. #SavePepe pic.twitter.com/K4zjXmOUvl

— (((MarjanKG))) (@MarjanKg) November 17, 2016

The project has been going on for a few days now. Furie created the Twitter account @bigfroggreasy to promote the #SavePepe initiative.

#savepepe pic.twitter.com/fW06cPhEpE

— Pepe (@bigfroggreasy) November 16, 2016

#savepepe pic.twitter.com/vmWzXxXcmO

— Pepe (@bigfroggreasy) November 15, 2016

#savepepe pic.twitter.com/gfxctnAS6n

— Pepe (@bigfroggreasy) November 12, 2016

Here’s where you come in! Start drawing Pepe doing things that don’t advance the ideas of white nationalism and do promote peace.

Matt Furie & @ADL_National are working to reclaim Pepe from alt-right trolls. Share your peaceful Pepes w/ #SavePepe pic.twitter.com/FSUfjTeutK

— Lauren Duca (@laurenduca) November 17, 2016

Obviously, hashtag your creations with #SavePepe.

Frogs don’t feel hate #savepepe @ADL_News @replyall pic.twitter.com/Uhbm3uctWA

— rob corddry (@robcorddry) November 15, 2016

Alternatively, send your creations to hasthagsavepepe@gmail.com.

Don’t give up on the @ADL_National #SavePepe campaign: https://t.co/BuT4xbhF8j
the fight against hate and discrimination is also visual! pic.twitter.com/8u3WLtcLm1

— Matteo Farinella (@matteofarinella) November 13, 2016

[image: screengrab]

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Lindsey Ellefson
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