EW One Step Closer to Being Web-Only? Prints CBS Video Ad

Desperate times. Entertainment Weekly, the magazine that is consistently rumored to be going web-only, is including a video ad (literally) in its upcoming print issue. The ad for CBS is “a small, embedded video screen that will enable some readers of Entertainment Weekly to sample 40 minutes of its upcoming shows.” Huh. Will this make you want to buy the magazine? (EW is no doubt hoping so!) Or is it merely another desperate sign of magazines trying to bring what interest on the web to print (remember last year’s Esquire E-Ink cover?)

Alas, ten years ago this would have been the most amazing thing ever (sort of like being able to listen to music on you phone…who’d of thunk!) Now, it just sort of begs the question, why not just do this on the Web? Magazines aren’t embeddable. Plus, people tend have a much higher tolerance for novelty these days.

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