Instead of Deleting Tweet With Typo, NPR Punishes Itself Like a Naughty Grade-Schooler

Sometimes, social media can provide some respite from otherwise hectic events. For instance, every once in a while, Hillary Clinton‘s social media team delivers a real zinger to Donald Trump, offering up just a little levity. Today, NPR used Twitter to poke fun at themselves, effectively doing the same.

Here’s what their first tweet said:

The teaching force is a “leaky budket” — hundreds of thousands quit each year. Lack of support is one reason. https://t.co/ZffVysU5rs pic.twitter.com/CmYBbHSyz7

— NPR (@NPR) October 24, 2016

Sort of a bummer of a story, right? People are leaving the teaching profession because of a lack of — wait… what’s a “budket”?

Instead of the hasty deletion that usually comes after a typo, they followed up their little mistake with this:

I will not misspell bucket.
I will not misspell bucket.
I will not misspell bucket.
I will not misspell bucket.
I will not misspell bucket.

— NPR (@NPR) October 24, 2016

Cute, right? Granted, it’s a schtick that has a shelf life of exactly one tweet, but judging by its number of replies and retweets, it’s charming nonetheless.

Naturally, there were plenty of Keeping Up Appearances jokes to be made…

@NPR @MplsZak pic.twitter.com/3ZrQtHO7Ej

— justin (@justinyourmind) October 24, 2016

@NPR it’s pronounced ‘boo-kay’, dear #keepingupappearances

— Krista G ? (@k2gdub13) October 24, 2016

@trafficstatic @NPR @NiemanLab oh Hyacinth

— Joe Howard (@howardchief) October 24, 2016

@NPR pic.twitter.com/tfRRqvcI2b

— Nick Roen (@roenaboat) October 24, 2016

…and all of the reactions seem pretty positive.

@NPR this is the tweet of the day

— _bm (@bpmw_) October 24, 2016

@alexschelldorf @NPR I want to date u whoever u are

— sarah (@sahughz) October 24, 2016

Cheers to good social media teams!

[image via screengrab]

Lindsey: Twitter. Facebook.