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Mass Exodus at Mic.com as Dozens Fired in ‘Pivot to Video’

Pivot to video.

Those three words have descended upon newsrooms this year like a dark, digitized cloud, uttered along with plenty of quixotic jargon by senior management in full knowledge the phrase is heard as a death knell by staff reporters.

The latest new media company to adopt the very in-vogue euphemism for staff layoffs is Mic, a far-left millennial news website. Its Thursday morning massacre saw 25 employees out the door — roughly half from the newsroom — “to make Mic the leader in visual journalism,” according to Mic CEO Chris Altchek.

As Business Insider reported, Mic staffers have feared the impending death-by-video “since the company announced it would hold a day-long meeting on August 24 to discuss the future of the company.” Though some fired staffers told BI the company promised there would be no firings in a meeting last week.

Those reassurances could not stand in the way of Mic’s hoverboard-assisted march towards video: in an article by publisher Cory Haik written for Recode in August, she extolled the coming “visual revolution in journalism.”

Mic noted in its own story about the firings that a number of “other media companies, including Vice, Vocativ and MTV, have also laid off staffers to reallocate resources to video.”

The Ringer’s Bryan Curtis most aptly described the “pivot to video” as a Silicon Valley plot point that has become “actual, journalistic homicide.” And, indeed, it’s hard to see how the firing of editorial staffers makes video easier to produce — or even how video better caters to young audiences.

In essence, the “pivot” is a slick way for new media companies to cleave off large portions of their staff without admitting that they are struggling to grow advertising revenue — and it has the consequence of polluting your Facebook with even more of the 3-minute autoplay nightmares that have come to dominate news feeds on the social media platform.

A number of the ousted Mic staffers took to Twitter to announce their firings:

Altchek’s spin notwithstanding, the firings unquestionably come as a blow and are the latest in a string of bad news that has dogged the organization. Since launching as PolicyMic in 2011, the company faced a series of plagiarism scandals among senior editorial management. An Executive Editor, Madhulika Sikka, also departed the company after less than a year. And then there was that incident when their then-director of programming lied about a funeral so he could return home to Wisconsin and build a tree house — a full account of which he later published in Medium

One former Mic editor — who was fired last year after the entire section she developed at the website was abruptly shit-canned — reassured the now-former writers that they should see the development as a “blessing”:

[image via screengrab]

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Aidan McLaughlin is the Editor of Mediaite. Send tips via email: [email protected] Ask for Signal. Follow him on Twitter: @aidnmclaughlin