Seven Major Corporations And Their Not-Too-Major Twitter Competition

It's no great secret that large corporations still have to figure out social media. A recent study found that most Fortune 100 companies don't get Twitter, and smaller companies have similar issues. Even when they're not buttoned-up and unresponsive, they're routinely outmatched by smaller, chattier Tweeters. We put together seven surprising comparisons between deep-pocketed major companies and their offbeat Twitter competitors. Spoiler alert: a farting robot is in the same league as a $30 billion corporation. (And yes, this picture does have a point.) >>>Begin Slideshow (title image via Joanna Angel's Twitter) 1. Burger King vs. Alan Colmes Winner: Colmes, with 3,821 followers. He may have been second fiddle on Hannity and Colmes, but even without a TV program, he's still bigger than the King on Twitter. >>>Next page: Ford Motor Company versus a porn star 2. Ford Motor Company vs. porn star Joanna Angel Winner: Ford, with 19,338 followers -- but it's close. There has to be a "Ford Fiesta" joke here somewhere... >>>Next page: UPS versus a minor Mad Men reference 3. The main service rep for UPS vs. the Xerox machine from Mad Men Winner: The Xerox Machine, with 943 followers. Fake Mad Men accounts are all the rage on Twitter, but: this is an account for the Xerox machine. Which isn't an inside joke or a major part of the series or anything, but is just a Xerox machine in the office on the show. Poor Thomas. >>>Next page: Starbucks versus an adorable cat (you can guess how that goes) 4. Starbucks vs. Sockington the cat Winner: Sockington, with 1,390,678 followers. Starbucks plays the social media game well -- Ad Age named them the #6 social media brand of 2008 -- but Sockington has them licked: he has more than twice as many followers. How can you resist those big round eyes? >>>Next page: diamonds versus pies 5. The main rep for Zales vs. a pie truck in San Francisco Winner: The SF Pie Truck, with 686 followers. So: giving away diamonds (or at least discounts on them) is half as valued by Society as telling them where they can find one truck that sells pies in San Francisco? Yes, apparently so. >>>Next page: Cloud computing versus ... ghosts? 6. Salesforce.com vs. Twitter seance Tweance Winner: Salesforce, with 2,929 followers. Two points: first, the last Tweance was a one-day event which occurred on October 30th, and the account hasn't Tweeted since then, so it's remarkable. Second, Salesforce's main business is "cloud computing," so you'd expect a stronger web presence. Maybe it should employ the ghost of William Shakespeare? >>>Next page: Finally! A farting robot does battle with ALCOA 7. $30 billion aluminum company Alcoa vs. Fart Robot, a bot that retweets the word "fart." Winner, barely: Alcoa, with 833 followers. From the source itself: "RT @Flybridge_Zaya I just farted mad loud in class lolz. FART ROBOT APPROVES." Wal-Mart's Twitter Account Comes with a 3,379-word Terms of Use Agreement

Seven Major Corporations And Their Not-Too-Major Twitter Competition

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Seven Major Corporations And Their Not-Too-Major Twitter Competition

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