Target Plans to ‘Phase Out Gender-Based Signage’ at Its Stores

targetTarget announced some big news this weekend: they’re getting away from “gender-based signs” at their stores to foster a more inclusive environment.

In a press release Friday, Target explained, “Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender.”

And while they need to keep that going with the clothing section for obvious reasons, they understand “in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.”

They laid out their plan to change things up:

Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months.

You can read the whole thing here.

[h/t io9]
[image via artzenter/Shutterstock]

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Follow Josh Feldman on Twitter: @feldmaniac

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