The Washington Post Unveils New Slogan: ‘Democracy Dies in Darkness’
Visit The Washington Post‘s website Wednesday and you’ll notice they’ve added a snazzy new slogan to the masthead.
The Post explained the new slogan in a recent interview with CNN’s Brian Stelter. “This is actually something we’ve said internally for a long time in speaking about our mission,” spokeswoman Kris Coratti said. “We thought it would be a good, concise value statement that conveys who we are to the many millions of readers who have come to us for the first time over the last year. We started with our newest readers on Snapchat, and plan to roll it out on our other platforms in the coming weeks.”
Still, the new slogan provoked some chuckles on social media from those who found it somewhat overwrought.
Wow the new Post logo is bleak but I’m digging it. pic.twitter.com/ZSTIrhZB8f
— Christopher Ingraham (@_cingraham) February 22, 2017
— Gabriel Malor (@gabrielmalor) February 22, 2017
Democracy Dies In Darkness pic.twitter.com/DSvm6OeEm8
— Jeremy Barr (@jeremymbarr) February 22, 2017
— Eliot Nelson (@eliotnelson) February 22, 2017
I thought people were joking about this new WP motto: “democracy dies in darkness.” They were not. I shouldn’t be laughing so hard.
— Mollie (@MZHemingway) February 22, 2017
[image via screengrab]
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