Upworthy, the viral news site dedicated to promoting progressive causes with its content, has a new “guest curator.” And her name is First Lady Michelle Obama.
The news was announced Monday on the White House blog. “As part of her Reach Higher initiative, the First Lady will share videos and other content to inspire America’s young people to take charge of their future,” the post reads.
A spokesperson for Upworthy indicated in an email that Mrs. Obama would be writing the intro blurbs for a series of videos selected by the editors, but not that she would be composing the meticulously-worded and emotionally-manipulative headlines that the site has popularized.
For her first post, titled “I Really Hope The Parents Of These People Get To See What They Said Here. They’d Probably Cry,” the first lady shares a personal story about going to college for the first time. She then presents a video featuring “inspiring stories from first-generation students at Kansas State University who have overcome challenges and are preparing to give back as educators.”
Why does she think this piece of content should be passed around online?
“Because our young people need to know that no matter where you come from or how much money your family has, you can succeed in college, and get your degree, and then go on to build a better life for yourself.”
Apparently, there’s going to be a lot more where this came from.
Watch the video below, via K-State College of Education:
[Photo via screengrab]
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