Late Night Ratings Watch: Fallon Falls, But Tonight Show Remains #1
Ratings were down across the board last week for the three network late night shows. But while NBC’s The Tonight Show Starring Jimmy Fallon saw the biggest decrease, dropping 12% to 3.328M total viewers, it still remained on top of its competition.
In second place, CBS’ Late Show with David Letterman averaged 2.730M total viewers, down 3% from the previous week. And in third, ABC’s Jimmy Kimmel Live! averaged 2.659M total viewers, down 4% from the previous week. In the 18-49 demo, Jimmy Fallon was far out in front, with Jimmy Kimmel coming in second ahead of David Letterman.
On YouTube, Fallon and Letterman both scored their biggest hits with videos featuring young, male heartthrobs. Though, Fallon’s sketch starring Zac Efron got about 12 times as many views as Letterman’s segment with James Franco. Meanwhile, Kimmel drew more than 2 million views by asking people on the street if they knew what gluten is.
Here’s the breakdown for the week of May 5-May 9, 2014, according to Nielsen’s “live plus same day” data:
Tonight Show Starring Jimmy Fallon (NBC): 3.328M total viewers, 1.04 rating in 18-49 demo
Late Show with David Letterman (CBS): 2.730M total viewers, 0.51 rating in 18-49 demo
Jimmy Kimmel Live! (ABC): 2.659M total viewers, 0.63 rating in 18-49 demo
And, since today’s late night viewers are not only watching on TV, here’s a look at the most popular video for each of the three shows last week on YouTube (as of Thursday, May 15):
Tonight Show Starring Jimmy Fallon (NBC): “Ew!” with Seth Rogen and Zac Efron, 6,856,632 views
Jimmy Kimmel Live! (ABC): Pedestrian Question – What is Gluten?, 2,080,669 views
Late Show with David Letterman (CBS): David Letterman – James Franco’s Underwear Instagram, 596,204 views
In the 12:35pm slot, Late Night with Seth Meyers was down a bit to 1.533M total viewers and a 0.56 rating in the 18-49 demo compared to the previous week. Similarly, CBS’ Late Late Show with Craig Ferguson dropped to 1.361M total viewers and 0.33 in the demo.
[Photo via screengrab]
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