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NBC Insiders Reportedly In ‘Total Panic’ Over Megyn Kelly’s Upcoming Morning Show

Following a less-than-stellar start with the network as her limited-run Sunday night newsmagazine disappointed in the ratings and was pulled two episodes shy of its initial 10-episode run, NBC insiders are reportedly sweating as Megyn Kelly’s morning show gets ready to debut.

With the former Fox News anchor’s Today’s Take set to premiere on Sept. 25th, The Daily Beast reported that those at the network are worried that her soft ratings and history with Fox could mean that NBC’s morning audience will reject her outright:

Yet, according to network insiders, her new role is prompting “questions internally about who her audience is exactly” as well as a sense of “total panic” concerning the intense media scrutiny that will unavoidably attend the launch of Megyn Kelly Today, to say nothing of the need to publicly vindicate NBC News Chairman Andy Lack’s $17 million gamble (reportedly her eye-popping annual compensation) when he wooed her away from Fox.

It was not a good omen for Kelly’s daytime prospects when Sunday Night with Megyn Kelly posted disappointing numbers, was reportedly pulled from its limited summer run July 30 two episodes short of the expected 10, and attracted unwelcome controversy with the Alex Jones segment, notably protests from the relatives of the Sandy Hook Elementary School victims (including 20 young children killed in a mass shooting that Jones had called a hoax).

But not everyone at NBC is overly concerned. Another insider stated that even though Kelly’s “Sunday show struggled,” the weekday morning program is a “different format” and is tied to an existing brand, Today. Over the past couple of years, the first two hours of Today have led the morning shows in the 25-54 key demographic, providing Kelly with a solid lead-in.

Of course, much of the consternation being reported out of NBC over Kelly’s ratings may have a lot to do with NBC News shelling out $17 million a year for the ex-Fox News star.

[image via screengrab]

Follow Justin Baragona on Twitter: @justinbaragona

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