Fox News Starts Week With Another Victory Over Competitors Combined


RATINGS

Cable news ratings, August 17, 2009: Check out the highlights, and see the full ratings below:

• Continuing a trend started last week, Fox News beat CNN, MSNBC, HLN and CNBC combined in total viewers and the A25-54 demographic last night during prime time. It also topped the foursome in total day total viewers.

• MSNBC’s repeats at 10pmET and 11pmET topped CNN’s line-up at those hours in both total viewers and the A25-54 demo last week – and that continued Monday as well. Keith Olbermann and Rachel Maddow’s repeats beat Anderson Cooper 360 live at 10pmET and in his repeat.

• The top non-FNC show last night was Maddow’s in the demo and Olbermann’s in total viewers.

• CNN’s Lou Dobbs had a solid night, finishing 2nd (well behind FNC’s Shepard Smith) in both categories at 7pmET.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

583

Blitzer

158

Matthews

160

Prime

123

6 pm Baier

484

Blitzer

144

EdShow

167

Prime

122

7 pm Shep

542

Dobbs

187

Matthews

103

Issues

152

8 pm O’Reilly

957

Brown

175

Olbermann

322

Grace

209

9 pm Hannity

755

King

213

Maddow

369

Issues

85

10 pm Greta

656

Cooper

190

Olbermann

324

Grace

155

11 pm O’Reilly

527

Cooper

146

Maddow

234

Showbiz

236

TOTAL DAY 422 140 146 135
PRIME TIME 790 193 338 147
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2325

Blitzer

651

Matthews

629

Prime

237

6 pm Baier

1991

Blitzer

588

EdShow

500

Prime

258

7 pm Shep

1869

Dobbs

623

Matthews

526

Issues

364

8 pm O’Reilly

3805

Brown

722

Olbermann

1157

Grace

738

9 pm Hannity

2869

King

1038

Maddow

1140

Issues

344

10 pm Greta

2216

Cooper

623

Olbermann

719

Grace

379

11 pm O’Reilly

1603

Cooper

485

Maddow

487

Showbiz

418

TOTAL DAY 1569 540 430 294
PRIME TIME 2968 794 1006 478
Data by Nielsen Media Research. Live and same day (DVR) data.

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2 comments

  • m m says:

    MSNBC’s strategy by going partisan and getting a loyal following is working, seems like.

  • libra blue libra blue says:

    Not only did Anderson lose to two repeats, his numbers were lower than Campbell Brown’s in total viewers, before you know it he will be down to “Ed Show” numbers! I am convinced that Anderson’s “tea bag” comment has something to do with this. It is one thing to be biased, which Anderson has demonstrated on a regular basis, but throwing insulting vulgar comments at hard working average Americans is quite another thing. Even “demo” people like myself who do not totally agree with the protesters look down on that sort of thing. I think Anderson will have the stench of “tea bags” around his neck for a long time to come.

    Most people know what they are getting with the majority of programming on FNC, but I think they thought they were getting objective reporting from Anderson and have been disappointed by his recent antics. As bad as his ratings are they could be worse. I would be interested to see how he would do against all live programming instead of repeats. I doubt Jon Klein has the balls to put Anderson’s popularity to a real test.

    I suppose anything is possible, but I doubt even another “Katrina” could totally resurrect Anderson’s reputation. It is a shame that he threw it away for a cheap Kathy Griffin type joke. I thought he had more class than that.

    Of course he always has “Regis and Kelly” to fall back on.

    Shep’s numbers are impressive! He is one of the few truly objective journalists left on TV.

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