Lawrence O’Donnell Starts Week Of Guest Anchoring Countdown With Non-FNC Win

ratings

by Steve Krakauer | 11:44 am, March 5th, 2010

» 11 comments

Cable news ratings, March 1, 2010: Check out the highlights, and see the full ratings below:

• Lawrence O’Donnell is filling in for Countdown host Keith Olbermann all this week, and he started the week on Monday as the top-rated non-FNC cable news how in total viewers and the A25-54 demographic.

• Bill O’Reilly was again #1 on cable news in both categories – reaching more than four million total viewers.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)

5 pm

Beck

763

Blitzer

134

Matthews

Prime

129

6 pm

Baier

592

Blitzer

147

Schultz

123

Prime

126

7 pm

Shep

641

Blitzer

153

Matthews

186

Issues

199

8 pm

O’Reilly

993

Brown

218

Olbermann

296

Grace

243

9 pm

Hannity

653

King

171

Maddow

270

Behar

130

10 pm

Greta

432

Cooper

229

Olbermann

228

Grace

140

11 pm

O’Reilly

438

Cooper

201

Maddow

127

Showbiz

208

TOTAL DAY

412

150

117

155

PRIME TIME

693

206

265

168

Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)

5 pm

Beck

2782

Blitzer

551

Matthews

530

Prime

218

6 pm

Baier

2604

Blitzer

596

Schultz

511

Prime

223

7 pm

Shep

2403

Blitzer

588

Matthews

613

Issues

441

8 pm

O’Reilly

4022

Brown

674

Olbermann

1067

Grace

739

9 pm

Hannity

2667

King

785

Maddow

930

Behar

521

10 pm

Greta

1737

Cooper

720

Olbermann

592

Grace

312

11 pm

O’Reilly

1356

Cooper

505

Maddow

387

Showbiz

392

TOTAL DAY

1619

531

414

327

PRIME TIME

2812

726

863

509

Data by Nielsen Media Research. Live and same day (DVR) data.

CNN, fnc, fox news, HLN, msnbc, Ratings

Moderate

“top-rated non-FNC cable news show”

I assume this is the new ultimate goal on the other news networks.
Zakk

Be the best of the worst. Congrats! Way to reach for the starts.
Zakk

whoops!

Stars!
Olby Sucks

Is this a new Neilson Ratings category? “Non Fox News channel.” Wait, I thought “ratings don’t matter” and “more people watch sponge bob?”
taxed

what a sad headline!
MichelleF

I have to laugh out loud at these headlines. Pathetic!
writer

Maybe they could apply this to sports. “He won a non-Lance Armstrong bike race.” “They won a non-Saints Super Bowl.”
The Real Royal King

I would like to see Lawrence be a permanent replacement. He’ll interview anyone and not give anyone a pass.
dhg

I think the point here is ratings are better when Olbermann is not there…
puck30

I agree! Make Larry the permanent replacement! And make sure he is LIVE! LIVE! LIVE!

No delays!
Helix

But wait, wait, didn’t some one say FNC isn’t really news? Then MSNBC is back to #1 after all. If this were the best seller list of the NYT, we could have the non-conservative best sellers in their own category too. A special non-fox category for ratings would undoubtedly boost the self-esteem of the other network executives. Considering these numbers they probably could use it. Figure HLN is about as low as you can get ratingswise without blackscreen/dead air time, since it is played in airport terminals and such. Or, just maybe, if they changed their program content they could get better ratings? Say, to something that doesn’t attack, belittle, and offend half or more of your potential viewership population? Naah, top management(GE) would never go for that….