On CNN, Weak Parker Spitzer Outperforms Slumping Anderson Cooper

Cable news ratings, January 7, 2011:

•On the same day news surfaces that CNN execs may be looking to shuffle hosts on the poorly performing (and soon to be key lead in to Piers Morgan Tonight) Parker Spitzer, the Eliot Spitzer and Kathleen Parker hosted show wasn’t the weak spot on CNN’s primetime schedule. Parker Spitzer attracted 137,000 viewers 25-54 (coming in fourth place), a full 30,000 viewers stronger than Anderson Cooper‘s AC 360 Special at 9 p.m. and 17,000 viewers (25-54) more than AC 360 at 10 o’clock.

•Fox’s Bret Baier, host of Special Report, continues to run strong in 2011, with ratings that were second only to Fox’s Bill O’Reilly among viewers 25-54.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 335	Blitzer 163	Matthews 113	Showbiz 79
6 pm	Baier 420	Blitzer 172	Ed Show 129	Prime 103
7 pm	Shep 360	King, USA 132	Matthews 109	Issues 131
8 pm	O’Reilly 536	ParkerSpitzer 137	Olbermann 207	Grace 187
9 pm	Hannity 355	Cooper 107	Maddow 223	Behar 97
10 pm	Van Susteren 277	Cooper 120	O’Donnell 145	Grace 84
11 pm	O’Reilly 278	ParkerSpitzer 62	Olbermann 231	Showbiz 93
TOTAL DAY	293	118	135	105
PRIME TIME	389	121	191	123
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 1583	Blitzer 515	Matthews 608	Showbiz 208
6 pm	Baier 1903	Blitzer 522	Ed Show 639	Prime 224
7 pm	Shep 1619	King, USA 356	Matthews 624	Issues 315
8 pm	O’Reilly 2675	ParkerSpitzer 427	Olbermann 1005	Grace 537
9 pm	Hannity 1599	Cooper 379	Maddow 880	Behar 348
10 pm	Van Susteren 1270	Cooper 499	O’Donnell 366	Grace 193
11 pm	O’Reilly 1039	ParkerSpitzer 258	Olbermann 458	Showbiz 221
TOTAL DAY	1257	365	485	260
PRIME TIME	1848	435	751	359
Data by Nielsen Media Research. Live and same day (DVR) data

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