Rachel Maddow Starts September Ahead Of Keith Olbermann In All Categories

Cable news ratings, September 1, 2010: Check out the highlights, and see the full ratings below:

• MSNBC’s 9pmET host Rachel Maddow had more viewers in the A25-54 demographic and total viewers than 8pmET host Keith Olbermann did on Wednesday. If Maddow is able to sustain the lead, it would be the first month ever she’s finished ahead of Olbermann.

• Anderson Cooper‘s 10pmET hour had more viewers in both categories than the rest of CNN’s prime time.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 601	Blitzer 273	Matthews 135	Showbiz 57
6 pm	Baier 409	Blitzer 182	Ed Show 212	Prime 95
7 pm	Shep 435	King, USA 143	Matthews 254	Issues 97
8 pm	O’Reilly 806	Snchez 199	Olbermann 336	Grace 104
9 pm	Hannity 640	King 224	Maddow 342	Behar 84
10 pm	Greta 410	Cooper 240	Olbermann 232	Grace 136
11 pm	O’Reilly 548	Cooper 187	Maddow 167	Showbiz 141
TOTAL DAY	352	155	136	112
PRIME TIME	619	221	303	106
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2591	Blitzer 822	Matthews 526	Showbiz 203
6 pm	Baier 2076	Blitzer 509	Ed Show 724	Prime 220
7 pm	Shep 1691	King, USA 488	Matthews 699	Issues 364
8 pm	O’Reilly 3335	Sanchez 534	Olbermann 1137	Grace 502
9 pm	Hannity 2418	King 571	Maddow 1176	Behar 341
10 pm	Greta 1695	Cooper 675	Olbermann 680	Grace 391
11 pm	O’Reilly 1459	Cooper 406	Maddow 593	Showbiz 313
TOTAL DAY	1261	439	440	258
PRIME TIME	2466	593	998	405
Data by Nielsen Media Research. Live and same day (DVR) data

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