Shep Smith-Anchored Fox News Wins Balloon Boy Ratings

 

Cable news ratings, October 15, 2009: Check out the highlights, and see the full ratings below:

• The one bad thing about Office Hours yesterday was we didn’t get to watch Fox News’ Shepard Smith anchor coverage of the balloon saga. But many people did. Smith, who recently became the only news anchor to make AskMen.com’s Most Influential Men list, anchored his usual 3pmET hour for FNC, and the network had the best cable news ratings in the A25-54 demo and total viewers. CNN was 2nd, MSNBC 3rd.

• Here’s a breakdown of the 3-5pmET averages: (total viewers; demo)
Fox News- 2,431,000; 653,000
CNN- 1,736,000; 521,000
MSNBC- 768,000; 255,000

• But the top cable news show came the next hour – Glenn Beck had exactly 1,000,000 in the demo – good for the top spot. Bill O’Reilly was #1 in total viewers.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

 

1000

Blitzer

 

607

Matthews

 

151

Prime

 

265

6 pm Baier

 

773

Blitzer

 

414

EdShow

 

165

Prime

 

289

7 pm Shep

 

613

Dobbs

 

166

Matthews

 

142

Issues

 

208

8 pm O’Reilly

 

889

Brown

 

191

Olbermann

 

291

Grace

 

235

9 pm Hannity

 

778

King

 

290

Maddow

 

214

Behar

 

180

10 pm Greta

 

557

Cooper

 

208

Olbermann

 

202

Grace

 

225

11 pm O’Reilly

 

493

Amanpour

 

171

Maddow

 

184

Showbiz

 

215

TOTAL DAY 513 237 152 195
PRIME TIME 745 230 235 212
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

 

3222

Blitzer

 

1914

Matthews

 

663

Prime

 

568

6 pm Baier

 

2570

Blitzer

 

1256

EdShow

 

652

Prime

 

702

7 pm Shep

 

2271

Dobbs

 

719

Matthews

 

642

Issues

 

545

8 pm O’Reilly

 

3562

Brown

 

752

Olbermann

 

1039

Grace

 

882

9 pm Hannity

 

2608

King

 

1064

Maddow

 

894

Behar

 

543

10 pm Greta

 

1657

Cooper

 

728

Olbermann

 

593

Grace

 

429

11 pm O’Reilly

 

1320

Amanpour

 

565

Maddow

 

439

Showbiz

 

382

TOTAL DAY 1720 804 484 403
PRIME TIME 2614 848 842 607
Data by Nielsen Media Research. Live and same day (DVR) data.

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