Cable News Ratings Monday, October 11: Rachel Maddow is Most-Watched on MSNBC and CNN — By a Lot

Mediaite StaffOct 12th, 2021, 4:45 pm
 

Rachel Maddow on MSNBC Monday

MSNBC and CNN are in something of a ratings rut, having plummeted down to earth after the dizzying highs of 2020, the presidential election and its aftermath. Fox News has comfortably regained the top spot in cable news (the network now reliably wins every hour of the day in both total viewers and the demo.)

There is one cable news host not on Fox News that draws big numbers: Rachel Maddow.

The Rachel Maddow Show at 9 p.m. on MSNBC drew an impressive 2.12 million viewers on Monday night, with 261,000 in the advertiser-coveted 25-54 age demographic. That’s nearly one million viewers ahead of the second-place host on MSNBC, Lawrence O’Donnell, who drew 1.29 million in the 10 p.m. hour.

It’s a staggering 1.42 million more than the highest-rated host at CNN on Monday night, Anderson Cooper, who drew a paltry 698,000 in the demo.

Despite the impressive performance, Maddow was not able to top several hosts on Fox News. While she fared better than Laura Ingraham in total viewers, Maddow placed behind The Five, Tucker Carlson, Sean Hannity, Fox News Primetime and Bret Baier.

Here is a full breakdown of Monday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
788		 NEW DAY:
353		 MORNING JOE:
726		 DIAMOND AND SILK CRYSTAL:
18		 MURDER, SHE WROTE:
19
7a FOX AND FRIENDS:
1095		 NEW DAY:
365		 — WAKE UP AMERICA:
82		 MORNING IN AMERICA:
14
8a FOX AND FRIENDS:
1496		 NEW DAY:
403		 — — —
9a AMERICAS NEWSROOM:
1593		 CNN NEWSROOM:
435		 STEPHANIE RUHLE REPORTS:
721		 NATIONAL REPORT:
161		 —
10a AMERICAS NEWSROOM:
1664		 CNN NEWSROOM:
467		 JOSE DIAZ-BALART REPORTS:
540		 — JAG:
91
11a FAULKNER FOCUS, THE:
1712		 AT THIS HOUR:
597		 CRAIG MELVIN REPORTS:
468		 — JAG:
128
12p OUTNUMBERED:
1814		 INSIDE POLITICS:
617		 ANDREA MITCHELL REPORTS:
516		 JOHN BACHMAN NOW:
140		 IN THE HEAT OF THE NIGHT:
190
1p AMERICA REPORTS:
1581		 CNN NEWSROOM:
581		 MTP DAILY:
489		 — IN THE HEAT OF THE NIGHT:
266
2p AMERICA REPORTS:
1308		 CNN NEWSROOM:
552		 KATY TUR REPORTS:
571		 AMERICAN AGENDA:
152		 BLUE BLOODS:
206
3p STORY, THE:
1396		 CNN NEWSROOM:
554		 HALLIE JACKSON REPORTS:
716		 — BLUE BLOODS:
248
4p YOUR WORLD W/NEIL CAVUTO:
1496		 LEAD WITH JAKE TAPPER:
580		 DEADLINE:WHITE HOUSE:
1268		 ERIC BOLLING THE BALANCE:
207		 BLUE BLOODS:
326
5p FIVE, THE:
3256		 SITUATION ROOM:
619		 — CHRIS SALCEDO SHOW, THE:
206		 NEWSNATION: RUSH HOUR:
112
6p SPECIAL RPT W/BRET BAIER:
2337		 SITUATION ROOM:
686		 BEAT W/ARI MELBER:
1114		 SPICER & CO:
272		 DONLON REPORT, THE:
47
7p FOX NEWS PRIMETIME:
2210		 ERIN BURNETT OUTFRONT:
654		 REIDOUT:
1081		 GREG KELLY REPORTS:
412		 ON BALANCE W/ VITTERT:
38
8p TUCKER CARLSON TONIGHT:
3072		 ANDERSON COOPER 360:
698		 ALL IN W/ CHRIS HAYES:
1202		 STINCHFIELD:
288		 DAN ABRAMS LIVE:
41
9p HANNITY:
2254		 CUOMO PRIME TIME:
673		 RACHEL MADDOW SHOW:
2129		 CORTES & PELLEGRINO:
164		 NEWSNATION PRIME:
31
10p INGRAHAM ANGLE, THE:
1938		 DON LEMON TONIGHT:
586		 LAST WORD W/ L. ODONNELL:
1293		 ROB SCHMITT TONIGHT:
153		 BANFIELD:
34
11p GUTFELD!:
1727		 DON LEMON TONIGHT:
456		 11TH HOUR W/B. WILLIAMS:
944		 GREG KELLY REPORTS:
100		 ON BALANCE W/ VITTERT:
20

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
110		 NEW DAY:
63		 MORNING JOE:
76		 DIAMOND AND SILK CRYSTAL:
0		 MURDER, SHE WROTE:
0
7a FOX AND FRIENDS:
141		 NEW DAY:
73		 — WAKE UP AMERICA:
4		 MORNING IN AMERICA:
2
8a FOX AND FRIENDS:
219		 NEW DAY:
67		 — — —
9a AMERICAS NEWSROOM:
232		 CNN NEWSROOM:
102		 STEPHANIE RUHLE REPORTS:
96		 NATIONAL REPORT:
9		 —
10a AMERICAS NEWSROOM:
240		 CNN NEWSROOM:
103		 JOSE DIAZ-BALART REPORTS:
69		 — JAG:
13
11a FAULKNER FOCUS, THE:
280		 AT THIS HOUR:
148		 CRAIG MELVIN REPORTS:
65		 — JAG:
19
12p OUTNUMBERED:
283		 INSIDE POLITICS:
161		 ANDREA MITCHELL REPORTS:
59		 JOHN BACHMAN NOW:
12		 IN THE HEAT OF THE NIGHT:
16
1p AMERICA REPORTS:
229		 CNN NEWSROOM:
138		 MTP DAILY:
66		 — IN THE HEAT OF THE NIGHT:
30
2p AMERICA REPORTS:
251		 CNN NEWSROOM:
125		 KATY TUR REPORTS:
65		 AMERICAN AGENDA:
12		 BLUE BLOODS:
27
3p STORY, THE:
250		 CNN NEWSROOM:
128		 HALLIE JACKSON REPORTS:
74		 — BLUE BLOODS:
29
4p YOUR WORLD W/NEIL CAVUTO:
259		 LEAD WITH JAKE TAPPER:
129		 DEADLINE:WHITE HOUSE:
158		 ERIC BOLLING THE BALANCE:
19		 BLUE BLOODS:
44
5p FIVE, THE:
442		 SITUATION ROOM:
145		 — CHRIS SALCEDO SHOW, THE:
23		 NEWSNATION: RUSH HOUR:
13
6p SPECIAL RPT W/BRET BAIER:
384		 SITUATION ROOM:
153		 BEAT W/ARI MELBER:
133		 SPICER & CO:
21		 DONLON REPORT, THE:
5
7p FOX NEWS PRIMETIME:
349		 ERIN BURNETT OUTFRONT:
185		 REIDOUT:
139		 GREG KELLY REPORTS:
36		 ON BALANCE W/ VITTERT:
7
8p TUCKER CARLSON TONIGHT:
430		 ANDERSON COOPER 360:
130		 ALL IN W/ CHRIS HAYES:
168		 STINCHFIELD:
51		 DAN ABRAMS LIVE:
11
9p HANNITY:
284		 CUOMO PRIME TIME:
137		 RACHEL MADDOW SHOW:
261		 CORTES & PELLEGRINO:
21		 NEWSNATION PRIME:
12
10p INGRAHAM ANGLE, THE:
305		 DON LEMON TONIGHT:
131		 LAST WORD W/ L. ODONNELL:
128		 ROB SCHMITT TONIGHT:
11		 BANFIELD:
13
11p GUTFELD!:
319		 DON LEMON TONIGHT:
98		 11TH HOUR W/B. WILLIAMS:
108		 GREG KELLY REPORTS:
12		 ON BALANCE W/ VITTERT:
3

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.

Total viewers:

CNN: 518,000

Fox News: 1.65 million

MSNBC: 854,000

25-54 Demo:

CNN: 116,000

Fox News: 263,000

MSNBC: 100,000

Here are the prime time averages— encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 652,000

Fox News: 2.42 million

MSNBC: 1.54 million

25-54 Demo:

CNN: 133,000

Fox News: 340,000

MSNBC: 186,000

For more ratings information and analysis go to ShowBuzz Daily.

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