As Egypt Celebrated Friday Night, CNN’s Piers Morgan Slipped, Hitting Near Record Low In Ratings

Cable news ratings, February 11, 2011:

•On a huge news night, CNN’s Piers Morgan Tonight hit the show’s second lowest rating ever in terms of total audience Friday night, attracting 616,000 viewers. That put Piers Morgan into third place overall, 373,000 viewers behind second-place Rachel Maddow on MSNBC and more than a million viewers behind timeslot winner Sean Hannity on Fox. The matchup was closer among viewers 25-54, but PMT still landed in third place, with 220,000 viewers compared to 237,000 for Maddow and 379,000 for Hannity.

•On the heels of Cenk Uygur‘s bold vow to beat Fox News in the ratings and “make them fear me,” the ratings for his Live on MSNBC Friday were far from fearsome. The show attracted just 90,000 viewers 25-54, more than 100,000 viewers behind Wolf Blitzer on CNN and far behind timeslot winner Bret Baier on Fox, who had 453,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 497	Blitzer 189	Matthews 102	Showbiz 66
6 pm	Baier 453	Blitzer 192	Live 90	Prime 83
7 pm	Shep 445	King, USA 215	Matthews 136	Issues 115
8 pm	O’Reilly 598	ParkerSpitzer 229	O’Donnell 174	Grace 157
9 pm	Hannity 379	Morgan 220	Maddow 237	Missing 48
10 pm	Van Susteren 239	Cooper 236	Lockup 329	Behar 42
11 pm	O’Reilly 285	Cooper 177	Lockup 328	Showbiz 54
TOTAL DAY	315	229	165	94
PRIME TIME	406	228	247	78
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2064	Blitzer 750	Matthews 634	Showbiz 228
6 pm	Baier 2129	Blitzer 618	Live 497	Prime 258
7 pm	Shep 1586	King, USA 571	Matthews 635	Issues 376
8 pm	O’Reilly 2687	ParkerSpitzer 672	O’Donnell 888	Grace 457
9 pm	Hannity 1662	Morgan 616	Maddow 989	Missing 210
10 pm	Van Susteren 1337	Cooper 740	Lockup 584	Behar 155
11 pm	O’Reilly 1146	Cooper 441	Lockup 538	Showbiz 217
TOTAL DAY	1376	735	566	264
PRIME TIME	1897	678	820	265
Data by Nielsen Media Research. Live and same day (DVR) data

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