John King, USA Reaches New Low Tuesday Night

Cable news ratings, April 13, 2010: Check out the highlights, and see the full ratings below:

• John King‘s new 7pmET show John King, USA is off to a slow start for CNN, but Tuesday night it reached a new low. With just 391,000 total viewers, it was the first time the program dipped below the 400,000 viewer mark. It was fourth in the hour, and CNN’s lowest hour from 5-11pmET.

• The top cable news show was Bill O’Reilly‘s in both categories – and his 11pmET repeat was #2 in the demo.

• The #1 non-FNC cable news show was Rachel Maddow‘s in both categories.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 552	Blitzer 99	Matthews 86	Showbiz 72
6 pm	Baier 377	Blitzer 112	Ed Show 132	Prime 99
7 pm	Shep 418	King, USA 89	Matthews 190	Issues 182
8 pm	O’Reilly 868	Brown 135	Olbermann 293	Grace 271
9 pm	Hannity 453	King 130	Maddow 320	Behar 139
10 pm	Greta 428	Cooper 137	Olbermann 235	Grace 244
11 pm	O’Reilly 570	Cooper 110	Maddow 153	Showbiz 142
TOTAL DAY	310	106	128	129
PRIME TIME	583	134	283	216
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2170	Blitzer 434	Matthews 477	Showbiz 192
6 pm	Baier 2038	Blitzer 499	Ed Show 609	Prime 175
7 pm	Shep 1776	King, USA 391	Matthews 633	Issues 466
8 pm	O’Reilly 3158	Brown 397	Olbermann 1031	Grace 753
9 pm	Hannity 1881	King 576	Maddow 1164	Behar 564
10 pm	Greta 1767	Cooper 667	Olbermann 803	Grace 697
11 pm	O’Reilly 1496	Cooper 337	Maddow 431	Showbiz 318
TOTAL DAY	1172	352	428	295
PRIME TIME	2269	547	999	663
Data by Nielsen Media Research. Live and same day (DVR) data.

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