comScore

British Krispy Kreme Discovers That ‘KKK Wednesdays’ Promotion Is a Bad Idea

Last week, a Krispy Kreme franchise in Hull, England decided to a hold a promotion for the Krispy Kreme Klub and began advertising “KKK Wednesdays” on Facebook. Hull residents obviously do not know about the history of American civil rights.

The KKK, part of a nationwide promotion by Krispy Kreme for British children on a week-long holiday, immediately drew criticism for sharing the name as the Ku Klux Klan — that other KKK — known for burning crosses in people’s yards and lynching African Americans for nearly a century. According to a spokesman for the Hull branch, the sign had been approved by Krispy Kreme’s main office in the UK, so someone messed up big.

“Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores,” a spokeswoman for Krispy Kreme said to The Guardian. “This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway.”

Ironically, one of the events during the promotional week includes “Colouring Tuesday”, which may be the first and only time colors are allowed into the KKK.

[The Guardian]
[Image via Allen.G / Shutterstock.com]

>> Follow Tina Nguyen (@Tina_Nguyen) on Twitter

Have a tip we should know? tips@mediaite.com

  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. Law & Crime
  5. SportsGrid
  6. Gossip Cop