Skewed urban cityscape, out—slick nested “C”s, in. Comedy Central just announced that it’s replacing its old logo with the new one at left, starting January 1. The shift is the cable network’s first major revamp in 10 years, according to Alex Weprin at FishbowlNY.
The logo also features an upside-down “Central,” which Comedy Central senior vice president and creative director of brand creative Bob Salazar says is meant to represent “the irreverent wink of Comedy Central.” Salazar tells Weprin that the new logo is his channel’s attempt to stay relevant in the fast-changing world of media: “If you think of social media, videogames, and the conventional competition, it has changed dramatically in the last 10 years. Even though the brand has never been as strong, we felt that refreshing it in our promotion and our branding, was something that we felt this moment in the network’s history would be the perfect time for,” he says.
Deadline Hollywood’s Nellie Andreeva notes that this rebranding effort is coming just in time, since Comedy Central is going to be busy in 2011:
The new logo launches a big year for the network, one that will feature a months-long celebration of South Park’s 15th anniversary, a celebrity roast that a network rep teases will be as good as (if not more outrageous than) David Hasselhoff’s, the Jan. 11 premiere of Onion SportsDome, and the April premiere of The Comedy Awards (fka The American Comedy Awards)
Additionally, CC has put together a “vibe reel”—a promotional video chock full of scatological humor—that previews the network’s new promos. That’s right, this is a promo for other promos. Watch the video, which is stamped all over by those spiffy double Cs, below.
|Comedy Central Press|
|Comedy Central: Refreshed and Rededicated|
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