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Matt Lauer Launches Twitter Feed…To Promote Justin Bieber?

Friday morning, NBC Today Show host Matt Lauer launched his official Twitter feed with the help of musical guest Justin Bieber. Throughout this morning’s program, Lauer and Bieber discussed the new Twitter handle, with Bieber giving the host a few pointers and promotional tweet ideas.

So far, Lauer has tweeted three times, all in very simplistic language…and…all about Bieber:

Seems a little weird that his first three tweets are all about the Biebs, and well, that’s because Bieber wrote them. “I want to find out the power of Bieber,” Lauer said as the pop star tweeted under the Today Show host’s handle. So that first highly promotional tweet about Bieber’s album was finger-pecked by the musician himself, despite pleas otherwise from Lauer.

The strategy seems to be working. He’s gained over 40,000 followers in 15 minutes, especially because Bieber, who has more than 23 million followers, tweeted Lauer himself. And, as we all know, Bieber’s wish is millions of screaming girls’ command:

Check out the launch of Lauer’s Twitter below, via NBC:

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