‘OK, Google’: Burger King’s New Ad Will Trigger Your Google Devices

Burger King’s newest ad is only 15 seconds, which is not a long time. So, they’ve decided to have your Google Home, or other Google device do most of the work and advertise for them. The ad features a guy in a Burger King uniform who explains, “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I got an idea. Ok, Google: What is the Whopper burger?”

If it works, your Google device should be triggered and begin to read the Whopper’s Wikipedia page. It’s a cool and funny idea, but it absolutely presents a few problems. First, this can be extremely irritating if you watch a lot of TV and your Google Home is constantly telling you what a Whopper is.

Second, as The Verge points out, anyone can edit Wikipedia. So, they conducted an experiment, and changed the copy on the Whopper’s Wikipedia page, and the Google Home read it. When Business Insider tested it out, they experienced the same thing. Someone had edited the page to have it say, the burger is made of a “medium-sized child,” and that it contains cyanide. And, they say, people won’t stop editing the page.

So far, it’s unclear whether there’s a plan to fix or lock in the first sentence, but if they’re unable to, we’re in for a pretty funny, and probably annoying campaign from the fast food chain.

[image via screengrab]

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