PETA Uses Young Man’s Shark Attack In New ‘Go Vegan’ Campaign

PETA, being PETA, is launching a controversial new campaign meant to draw awareness to spear-fishing and, it would appear, the vengeful nature of sharks. The group’s proposed billboard, which features the image of a shark munching on a human leg along with the words “Payback is Hell,” isn’t sitting well Ella Wickersham, a Florida resident whose son was attacked by a bull shark while spear-fishing near Florida’s Anna Marie Island. The group initially tried to find a spot for the billboard right on Anna Marie Island, but is now searching for alternate locations in Manatee County.

Wickersham told that she is choosing to remain focused on her son’s recovery and is trying not to let PETA’s campaign get to her:

I’m not even going to dignify them with a response. It’s not even worth my response. They are over the top. If they don’t want to eat meat and fish, good for them; you can do whatever you want, and I’ll do what I want.

A spokesperson for PETA said the group is glad that Wickersham’s son, who has received 800 stitches, is going to be ok, and they hope that “after this experience he considers the pain and terror that fish feel when they are impaled and suffocated to death.”


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