Howard Schultz, the CEO of Starbucks, has been defending his company’s new #racetogether campaign aiming to foster dialogue between baristas and customers about race. During Starbucks’ annual shareholders meeting yesterday, Schultz addressed “cynics” who aren’t too keen about the idea (which is a lot of people, frankly) and said, “Over the last few months, I have tried to seek out other influential people who have a greater understanding than I do of the issue of race and racial injustice in America.”
Schultz also spoke yesterday with CNNMoney’s Poppy Harlow and said he knows they won’t be able to solve racism, but this is a step in the right direction. He cited Ferguson in talking about what moved him to hold internal town halls on race.
Schultz argued that the idea is to have a “positive effect on the national conversation” and help people understand that everyone has their unconscious biases.
The biggest result of the effort so far is that a Starbucks executive deleted his Twitter account after minorities directed their questions at him about race.
You can watch Schultz on CNN here:
[image via screengrab]
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