comScore

CNN’s Anderson Cooper Has Highest Rated Show On Cable News Among Viewers 25-54

Cable news ratings, March 15, 2011:

•With his AC360 broadcasting from Japan, CNN’s Anderson Cooper snatched a title Tuesday night that usually belongs to Fox’s Bill O’Reilly: the highest rated show on cable news. Among viewers 25-54, the prime demographic for advertisers, Cooper had 917,000 viewers 25-54 at 10 p.m. and 975,000 at 11 p.m., easily outpacing O’Reilly, whose 8 p.m. hour attracted 787,000. At 11 p.m., when AC360 faces O’Reilly’s rebroadcast, the gap was wider, with O’Reilly attracting 626,000.

Among total viewers, O’Reilly stayed on top, with 3,506,000 viewers at 8 p.m., more than a million viewers ahead of Cooper’s 10 p.m. show, which had 1,916,000.

•Overall, Fox News won primetime, (narrowly beating CNN among viewers 25-54 and more widely beating CNN among total viewers) and MSNBC, widely criticized for its decision to stay with taped programming as the Japan story’s magnitude became known, was a distant third. MSNBC’s usually strong performers, Lawrence O’Donnell and Rachel Maddow, both struggled, failing to reach the levels of CNN’s lowest rated shows.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

633

Blitzer

415

Matthews

185

Showbiz

51

6 pm Baier

523

Blitzer

581

Live

202

Prime

69

7 pm Shep

599

King, USA

532

Matthews

286

Issues

120

8 pm O’Reilly

787

InTheArena

481

O’Donnell

273

Grace

134

9 pm Hannity

622

Morgan

531

Maddow

324

Missing

114

10 pm Van Susteren

643

Cooper

917

Schultz

265

Behar

113

11 pm O’Reilly

626

Cooper

975

Special

313

Showbiz

168

TOTAL DAY 446 452 187 105
PRIME TIME 689 645 288 118
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2445

Blitzer

1354

Matthews

673

Showbiz

159

6 pm Baier

2345

Blitzer

1471

Live

633

Prime

168

7 pm Shep

2254

King, USA

1364

Matthews

859

Issues

379

8 pm O’Reilly

3506

InTheArena

1286

O’Donnell

1050

Grace

445

9 pm Hannity

2342

Morgan

1298

Maddow

1059

Missing

395

10 pm Van Susteren

1906

Cooper

1916

Schultz

940

Behar

321

11 pm O’Reilly

1466

Cooper

1765

Special

783

Showbiz

324

TOTAL DAY 1633 1102 587 256
PRIME TIME 2591 1501 1018 378
Data by Nielsen Media Research. Live and same day (DVR) data

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