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CNN’s Piers Morgan Hits Demo Low In Fourth-Place Finish Tuesday Night

Cable news ratings, April 18, 2011:

•CNN’s Piers Morgan had a night to forget Tuesday–ratings-wise, at least. With viewership lower overall for Passover, and a serious topic on the agenda (the first anniversary of the BP oil spill), the show hit its lowest rating to date among viewers 25-54. Piers Morgan Tonight landed in fourth place with 77,000 viewers, behind HLN’s Dr. Drew with 94,000, MSNBC’s Rachel Maddow with 300,000 and Fox’s Sean Hannity with 511,000. (Among total viewers, Morgan beat Dr. Drew to take third place)

It’s the new show’s weakest performance since its debut, but overall, PMT remains an improvement in the 9 p.m. hour, up nearly 60 percent among viewers 25-54 compared to the fourth quarter of 2010, when Larry King had the hour.

•Meanwhile, CNN’s other new show, In the Arena, also landed in fourth place Tuesday, but in a competitive way. The Eliot Spitzer-led show, which has been exceptionally aggressive of late, was CNN’s top prime performer on the night with 143,000 viewers 25-54. Arena was just beaten by HLN’s Nancy Grace with 175,000 and within reach of MSNBC’s Lawrence O’Donnell, who had 229,000. Fox’s Bill O’Reilly won the hour with 613,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

349

Blitzer

117

Matthews

153

Showbiz

54

6 pm Baier

347

Blitzer

82

Live

148

Prime

63

7 pm Shep

297

King, USA

101

Matthews

178

Issues

88

8 pm O’Reilly

613

InTheArena

143

O’Donnell

229

Grace

175

9 pm Hannity

511

Morgan

77

Maddow

300

DrDrew

94

10 pm Van Susteren

397

Cooper

108

Schultz

273

Behar

75

11 pm O’Reilly

356

Cooper

127

O’Donnell

198

Showbiz

93

TOTAL DAY 280 108 143 92
PRIME TIME 507 109 267 112
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1694

Blitzer

553

Matthews

755

Showbiz

148

6 pm Baier

1868

Blitzer

479

Live

688

Prime

192

7 pm Shep

1629

King, USA

379

Matthews

657

Issues

299

8 pm O’Reilly

3020

InTheArena

430

O’Donnell

1038

Grace

560

9 pm Hannity

2082

Morgan

354

Maddow

947

DrDrew

260

10 pm Van Susteren

1766

Cooper

453

Schultz

829

Behar

241

11 pm O’Reilly

1258

Cooper

312

O’Donnell

527

Showbiz

278

TOTAL DAY 1291 378 518 247
PRIME TIME 2294 413 943 345
Data by Nielsen Media Research. Live and same day (DVR) data

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