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On Off Night Friday For Fox’s Hannity, MSNBC’s Maddow Closes In

Cable news ratings, March 25, 2011:

•Ratings tend to falter on Fridays, and Fox’s Sean Hannity had an unusually low-rated show, with just 388,000 viewers 25-54 (Hannity rarely falls below half a million viewers in the demo, and often reaches ratings hundreds of thousands higher, in territory usually owned only by Fox’s Bill O’Reilly). The lower-than-normal showing allowed MSNBC’s Rachel Maddow to get very close to an upset, with 362,000 viewers. CNN’s Piers Morgan was third, with 220,000.

Among total viewers, the 9 p.m. hour was no contest, with Hannity far out in front with 1,766,000 viewers, compared to Maddow’s 941,000 and Morgan’s 657,000.

•One of MSNBC’s other top stars, Lawrence O’Donnell, meanwhile, had a tough night, finishing third behind CNN’s Eliot Spitzer-led In the Arena. Fox’s Bill O’Reilly won the hour, with 578,000 in the demo, followed by Arena with 256,000. O’Donnell had 220,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

530

Blitzer

217

Matthews

120

Showbiz

69

6 pm Baier

438

Blitzer

222

Live

114

Prime

89

7 pm Shep

358

King, USA

203

Matthews

168

Issues

100

8 pm O’Reilly

578

InTheArena

256

O’Donnell

220

Grace

129

9 pm Hannity

388

Morgan

220

Maddow

362

Missing

45

10 pm Stossel

392

Cooper

216

Special

154

Behar

50

11 pm O’Reilly

382

Cooper

189

Lockup

213

Showbiz

35

TOTAL DAY 344 195 135 86
PRIME TIME 453 231 245 118
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1959

Blitzer

806

Matthews

520

Showbiz

180

6 pm Baier

1900

Blitzer

741

Live

490

Prime

195

7 pm Shep

1517

King, USA

628

Matthews

571

Issues

268

8 pm O’Reilly

2639

InTheArena

615

O’Donnell

809

Grace

446

9 pm Hannity

1766

Morgan

657

Maddow

941

Missing

254

10 pm Stossel

1585

Cooper

783

Special

374

Behar

224

11 pm O’Reilly

1104

Cooper

549

Lockup

401

Showbiz

160

TOTAL DAY 1300 589 437 244
PRIME TIME 1997 685 708 300
Data by Nielsen Media Research. Live and same day (DVR) data

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