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Sarah Palin’s Fox News Special Garners Unspectacular Ratings

Cable news ratings, April 1, 2010: Check out the highlights, and see the full ratings below:

Sarah Palin‘s much-hyped LL Cool J-less Fox News special last night didn’t bring in the huge ratings some (ok, we) predicted. Greta Van Susteren‘s On The Record which normally airs at 10pmET beat the program the previous three nights in the A25-54 demographic and two out of three nights in total viewers. The show also lost viewers from the first quarter hour to the final quarter hour by double digits. It did do 28% better in total viewers than the last FNC original special (November 2009).

John King, USA was way down Thursday night, with just 81,000 viewers in the demo and 482,000 total viewers. That was the lowest total viewers rating from 6pmET-MidnightET.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

516

Blitzer

73

Matthews

68

Showbiz

56

6 pm

Baier

419

Blitzer

93

Ed Show

99

Prime

82

7 pm

Shep

467

King, USA

81

Matthews

128

Issues

114

8 pm

O’Reilly

653

Brown

128

Olbermann

211

Grace

148

9 pm

Hannity

526

King

256

Maddow

243

Behar

107

10 pm

Palin

472

Cooper

190

Olbermann

180

Grace

148

11 pm

O’Reilly

304

Cooper

168

Maddow

112

Showbiz

192

TOTAL DAY 345 113 103 152
PRIME TIME 551 192 211 131
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

2014

Blitzer

464

Matthews

415

Showbiz

188

6 pm

Baier

1877

Blitzer

518

Ed Show

465

Prime

186

7 pm

Shep

1658

King, USA

482

Matthews

547

Issues

341

8 pm

O’Reilly

2981

Brown

563

Olbermann

989

Grace

594

9 pm

Hannity

2256

King

839

Maddow

950

Behar

641

10 pm

Palin

2073

Cooper

820

Olbermann

575

Grace

400

11 pm

O’Reilly

1303

Cooper

493

Maddow

367

Showbiz

403

TOTAL DAY 1374 448 407 336
PRIME TIME 2438 741 838 536
Data by Nielsen Media Research. Live and same day (DVR) data.

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