Cable news ratings, April 1, 2010: Check out the highlights, and see the full ratings below:
• Sarah Palin‘s much-hyped LL Cool J-less Fox News special last night didn’t bring in the huge ratings some (ok, we) predicted. Greta Van Susteren‘s On The Record which normally airs at 10pmET beat the program the previous three nights in the A25-54 demographic and two out of three nights in total viewers. The show also lost viewers from the first quarter hour to the final quarter hour by double digits. It did do 28% better in total viewers than the last FNC original special (November 2009).
• John King, USA was way down Thursday night, with just 81,000 viewers in the demo and 482,000 total viewers. That was the lowest total viewers rating from 6pmET-MidnightET.
Check out all the ratings below, and leave your own thoughts in the comments:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm |
Beck 516 |
Blitzer 73 |
Matthews 68 |
Showbiz 56 |
| 6 pm |
Baier 419 |
Blitzer 93 |
Ed Show 99 |
Prime 82 |
| 7 pm |
Shep 467 |
King, USA 81 |
Matthews 128 |
Issues 114 |
| 8 pm |
O’Reilly 653 |
Brown 128 |
Olbermann 211 |
Grace 148 |
| 9 pm |
Hannity 526 |
King 256 |
Maddow 243 |
Behar 107 |
| 10 pm |
Palin 472 |
Cooper 190 |
Olbermann 180 |
Grace 148 |
| 11 pm |
O’Reilly 304 |
Cooper 168 |
Maddow 112 |
Showbiz 192 |
| TOTAL DAY | 345 | 113 | 103 | 152 |
| PRIME TIME | 551 | 192 | 211 | 131 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm |
Beck 2014 |
Blitzer 464 |
Matthews 415 |
Showbiz 188 |
| 6 pm |
Baier 1877 |
Blitzer 518 |
Ed Show 465 |
Prime 186 |
| 7 pm |
Shep 1658 |
King, USA 482 |
Matthews 547 |
Issues 341 |
| 8 pm |
O’Reilly 2981 |
Brown 563 |
Olbermann 989 |
Grace 594 |
| 9 pm |
Hannity 2256 |
King 839 |
Maddow 950 |
Behar 641 |
| 10 pm |
Palin 2073 |
Cooper 820 |
Olbermann 575 |
Grace 400 |
| 11 pm |
O’Reilly 1303 |
Cooper 493 |
Maddow 367 |
Showbiz 403 |
| TOTAL DAY | 1374 | 448 | 407 | 336 |
| PRIME TIME | 2438 | 741 | 838 | 536 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
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