Most Blatant Advertainment Award Goes To NBC Universal

by Steve Krakauer | 3:14 pm, November 20th, 2009

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brand integration, morning joe, msnbc, shady journalistic ethics, Starbucks

4 comments

Magister says:

November 20, 2009 at 3:36 pm

NBCU has raised it to an art form, but Extreme Makeover: Home Edition is probably the most productive from a societal standpoint, it’s weekly and they rightfully make no bones about it.

m says:

November 20, 2009 at 3:46 pm

I don’t consider Starbucks’ close relationship with Morning Joe to be any way negative. I actually find it a pretty good way to build two brands together with one another.

After all, this is private and commercial media. We don’t have a BBC. PBS is close, but it’s not BBC.

Dan Abrams says:

November 20, 2009 at 3:47 pm

Steve,

To me the real question is one of transparency and it sounds like you are saying it was entirely transparent. If true, then viewers can change the channel because they don’t want to hear about Starbucks.

I give the viewers more credit.

And yes. . to those sponsors who like the concept of robust integrated sponsorships yes please contact Jenny Smith at Jenny@Mediaite.com!

MartiniShark says:

November 20, 2009 at 7:38 pm

This explains why they always report on java bean commodities futures more often than CNBC.

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Bret Baier Part II: Obama Opines On Iran, Israel And Tiger Woods

by Colby Hall | 7:05 pm, Wednesday

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After serving over a year in office, Barack Obama finally sat down for an interview with Fox News today, when chatted in a for roughly 17 minutes in a pre-taped segment with Bret Baier. The sometimes combative tone of the interview stands in stark contrast to the "walk and talk" segment between Baier and Obama, likely recorded in advance of the actual sit-down taping. While walking in the halls of the White House, Obama addressed foreign policy issues like Israel and Iran, and even gave a rather forgiving opinion on Tiger Woods.

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Chris Matthews: Avoiding An Up Or Down Vote In House Allows Democrats To “Pull A Fast One”

by Drew Grant | 9:01 pm, Wednesday

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Yesterday saw the unveiling of House Speaker Nancy Pelosi's hinting at a new strategy to get the health care reform bill railroaded in Congress: The "Deem and Pass" rule. But MSNBC's Chris Matthews takes issue with this plan: If the Democrats avoid a direct up or down vote on the bill, they would expose themselves to criticism of "pulling a fast one," by allowing members of Congress to claim they didn't support the reform bill in its entirety, and thereby avoid having to answer for their votes.

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