Steve,

To me the real question is one of transparency and it sounds like you are saying it was entirely transparent. If true, then viewers can change the channel because they don’t want to hear about Starbucks.

I give the viewers more credit.

And yes. . to those sponsors who like the concept of robust integrated sponsorships yes please contact Nick Marmet at nick@mediaite.com!

NBCU has raised it to an art form, but Extreme Makeover: Home Edition is probably the most productive from a societal standpoint, it’s weekly and they rightfully make no bones about it.

I don’t consider Starbucks’ close relationship with Morning Joe to be any way negative. I actually find it a pretty good way to build two brands together with one another.

After all, this is private and commercial media. We don’t have a BBC. PBS is close, but it’s not BBC.

This explains why they always report on java bean commodities futures more often than CNBC.